3 months, 5 questions / Niklas Borg

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Meet Niklas Borg

When new colleagues join us, they bring a breath of fresh air. Their outside perspectives can provide refreshing innovative ideas to help us improve our existing procedures.

Niklas has been working for us as Sales Manager in Stockholm for three months now. Before joining our team, he worked for Viaplay.

Prior to Viaplay, Niklas was an Account Director at Spotify for many years.

Q1: How did you find out about the latest job opening? And what prompted you to apply?

The Swedish Media Industry is quite small with a familiar atmosphere within it.  I knew or had worked with some of the people at smartclip/RTL AdAlliance before, when I saw a LinkedIn post with a job opening during my summer vacation.

I reached out to Halvard introducing myself. He got me hooked when he told me about the hybrid role, approaching both national and international clients.  From there, everything went quite fast, smooth, and easy.

Q2: When you start a new job, there are always certain expectations. What did you NOT expect to happen during your first three months with us?

To be honest, with the macro-economic situation, I did NOT expect to join a company with growth numbers and tailwind. I anticipated nice and talented colleagues, yet the positive atmosphere within the company exceeded my expectations. I certainly hope this is not just a Honeymoon phase 😉.

Q3: You worked at Spotify for many years. If you compare your time at Spotify to what you have experienced at RTL AdAlliance so far – what do you miss and would like to see implemented here as well?

I joined this company in the last steps of the merging period, and a lot is happening, so it’s quite hard to compare 3 months in, and I’m happy to take a raincheck on this question later.

One thing I really valued at Spotify was that its CEO Daniel Ek always encouraged employees to challenge themselves. One of my favorite quotes from him is:

“Don’t be afraid to fail, be afraid not to try. To keep moving forward, failing is human, and the ones not failing aren’t trying hard enough to challenge themselves.“

Q4: What’s something fun or interesting about yourself that your colleagues might not know?

I have the worst music taste, or to be honest I might not even have a music taste. So don’t let me be the DJ at parties, I will kill the mood in seconds. I will start to dance, but everyone else will stop!

Q5: As this is the festive edition, tell us a bit about Christmas in Sweden.

The Swedish tradition of Christmas is to celebrate Christmas on the 24th, and not on the 25th as in many other countries. Most of the Swedes celebrate with family and relatives, the more the merrier. Hopefully with a lot of snow and all the kids staring out the window waiting for Santa to arrive.

One particularly odd thing all Swedes do at Christmas is to turn the TV on at 3pm to watch the show ‘Donald Duck with friends wishing you a Merry Christmas’. It’s a tradition since 1960 when it was first broadcast in Sweden. So don’t contact a Swede between 3pm to 4pm on Christmas Eve.

Christmas in Sweden is based a lot around eating. You will find many unusual dishes on the Christmas table that no one eats but needs to be on the table anyway, such as Stockfish, herring salad & jellied Veal. It is a Swedish tradition.  What’s on the Christmas table varies in different parts of Sweden.

One of the adults dresses up as Santa Claus and hands out presents.  Everybody pretends it is the real Santa and not grandpa, uncle, mum or sister. If you still have the energy to get up from the couch after all the food, a lot of Swedes attend the Midnight Mass.

Niklas, good to have you on board!

👋 We have amazing colleagues on board, don’t you think? Who should we interview next? Happy to hear from you via rtladalliance_internalcomms@rtl.com