RTL AdAlliance revamps their Smart Audiences

RTL AdAlliance revamps their Smart Audiences

Introduction It’s a new year and with it, we are proud to introduce some upgrades to our Smart Audiences set up and the corresponding data collection. Within Smart Audiences, there are now two pillars to choose from for your segmentation when targeting your next...
Best Super Bowl Ads 2024

Best Super Bowl Ads 2024

Introduction This year’s Super Bowl LVIII showdown at Allegiant Stadium in Las Vegas, between the Kansas City Chiefs and the San Francisco 49ers drew in over 123 million viewers worldwide. This marked the highest viewership in television history. As always, the...
Welcome, BBC Studios!

Welcome, BBC Studios!

RTL AdAlliance markets BBC News channel and BBC.com in Germany* Advertisers in Germany can now access the wealth of commercial opportunities to reach audiences on the BBC News channel – available in 450 million households worldwide – and the digital news...
Listen up, love birds!

Listen up, love birds!

Introduction 14th of February – another Valentine’s Day! What better occasion to show your affection to friends, family, and loved ones than by cozying up in front of the TV, indulging in the top TV & BVOD love, dating, and wedding shows in Europe? Explore...
SME Summit 2023: A Resounding Success

SME Summit 2023: A Resounding Success

In a triumphant sequel to last year’s inaugural event, the SME Team at RTL AdAlliance organised the second SME Summit on the 8th and 9th of November 2023. Hosted the RTL offices in Cologne, this event featured engaging discussions, insightful panels, valuable...