So, your boss told you to do CTV?

So, your boss told you to do CTV?

We have launched the second edition of the study “The New Life of the Living Room,” commissioned by RTL AdAlliance and smartclip. We hosted the show in our offices in Paris and are excited to give you a little round up of information already in this article.  ...
When marketing’s greatest unite!

When marketing’s greatest unite!

We headed to Istanbul as platinum sponsors for a fourth year running at the WFA global event for brand marketers. The World Federation of Advertisers is the only global organisation representing the common interests of marketers. We are excited to share with you some...
Ads that had us fooled in the best way!

Ads that had us fooled in the best way!

Happy April Fools’ Day everyone! April 1st is a day when we can have fun with one another. We get excited for the humorous creativity we get to experience and try to spot the April fool, the humorous headline, or the false ad. It’s a day where we value homorous...
The best things to come to your TV this spring

The best things to come to your TV this spring

Spring is just around the corner! We don’t want you to be missing out on the upcoming highlights of March and April as there are so many new and exciting series and films coming to our partner’s screens in these months. There are all types of entertainment to be...
Conveying the message through ads

Conveying the message through ads

At RTL AdAlliance, we would like to highlight the power that ads have. As it is Women’s History Month, we thought we would show you some ads and campaigns from media companies that demonstrate exactly how powerfully ads can convey important messages,...
Standout Superbowl Ad’s

Standout Superbowl Ad’s

The Superbowl 2023 had one of the biggest audiences of all time, with around 113 million people tuning in to watch the Kansas Chief’s victory over the Philadelphia Eagles. However, some might say, the real show was Rihanna’s half-time performance, not only delighting...