What companies are forming RTL AdAlliance?

RTL AdAlliance is the combination of  three companies: RTL AdConnect, G+J iIMS and the media and sales division of smartclip. Bertelsmann and RTL Group are parent companies of the three.

  • RTL AdConnect is the international sales house of RTL Group. It provides international advertisers with simplified access to a global premium and brand-safe total video inventory ensuring that the right media decisions are made for pan-European campaigns. Thanks to its media partners from RTL Group and beyond, RTL AdConnect reaches around 165 million potential consumers in Europe every day. RTL AdConnect offers exclusive solutions around high-quality content across an extensive portfolio of media partners consisting of more than 150 TV channels, 300 digital platforms, and 40 radio stations in 12 countries. With 360-degree solutions, RTL AdConnect supports brands every step of the way, offering full support from start to finish, ensuring high reach, deep market insights, and cross-screen solutions.
    Headquartered in Luxembourg, RTL AdConnect has offices in Amsterdam, Brussels, Cologne, London, Luxembourg, Los Angeles, Milan, New York, Paris, Vienna.

– Demand: international direct customers sales for total video (TV, ATV, Online Video)
– Supply: For mid-sized spenders primarily RTL Group brand publishers including extensions to major media champions such as ITV, Rai, DPG, Goldbach or NBCU.


  • G+J iIMS, a German-based international sales and integrated company of G&J Gmbh in Germany. 300 leading media brands in print, online, mobile + TV – more than 110 million readers and 500 million Page Impressions in Europe from e.g. Austria, Belgium, Switzerland, France, the Netherlands, Denmark, Spain, and Italy. We provide high-end target groups and content-based ideas for global or country-specific solutions. G+J iIMS offers pan-regional media, ambient and inflight media of airlines such as British Airways, Iberia, and SAS as well as Out-Of-Home advertising at the Copenhagen airport. They provide a strong premium programmatic offer consisting of high-quality digital inventory in premium segments.

– Demand: international direct customers sales for print and cross-media
– Supply: G+J iIMS primarily represents RTL G brand publishers including extensions to major premium publishers such as Le Figaro or the Guardian.


  • Smartclip shapes the future of video advertising—delivering advanced online video and TV advertising solutions. Smartclip’s proprietary technology and services empower brands with true cross-screen storytelling on all devices and enable broadcasters and publishers to monetise their content most efficiently and effectively possible. Smartclip is committed to delivering the most innovative video ad experiences — spanning in-stream, out-stream, connected TV, addressable TV, and gaming. As a subsidiary of RTL Deutschland, smartclip is part of RTL Group — Europe’s leading free-to-air broadcaster group. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Dusseldorf, Gutersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan, and Rome.
    The split between smartclip media and tech has been communicated internally. smartclip “Tech” is now 100% an ad tech company.

– Demand: national agency business plus national and small-and-medium direct clients
– Supply: represents broadcasters, larger brand publishing houses, international publishers as well as the mid- and long tail. Also media companies who are seeking for tech support and covering the full range of monetisation

What is RTL AdAlliance’s vision?

RTL AdAlliance’s vision is to build Europe’s largest advertising sales house across all media with exceptional reach and skills under one roof.
A holistic Total Media company on the demand side and a consolidated supply function for media and tech partnerships.
RTL AdAlliance aims at becoming the first address for publishers in Europe delivering adtech and supply services and the first go-to address for Global & US publishers for monetising European users.

  • The No 1 address to go to for monetization of European users and content on the supply side
  • The No 1 address globally for most efficient and scalable media buying to reach European consumers on all media categories

What is RTL AdAlliance’s mission?

Create a unique alternative to global players for international advertisers.
And a central hub/international representation for premium media and tech partners.

What is the main benefit for international advertisers to work with RTL AdAlliance?

  • Greater reach: The leading player in premium international media – providing you unbeatable market awareness and touchpoints with media decision makers both from in-market and central teams.
  • One of the key advantages of working with RTL AdAlliance for an advertiser is a larger portfolio and a prime expertise by the team.
  • RTL AdAlliance combines different know-how from each area – starting from client services on the supply side, to monetise international advertising budgets.
  • RTL AdAlliance provides best-in-class sales, consulting, and support services for the end-to-end offering that we’re launching with the new structure.
  • Its broadness, depths of the expertise and background is unique.

What is the main benefit for media partners, publishers, tech players of being represented by RTL AdAlliance?

  • Unique reach
  • More touchpoints
  • Close and unmatched relationship
  • A proprietary tech
  • More clients: Bringing a demand that you would not have gotten otherwise
  • More volume: Resulting from the upselling and synergies.
  • More value: Preserving the value for publishers.
  • Increased engagement: Expansion of media solutions – intensifying relevance to clients and agencies, and increasing opportunity to influence, pitch and win your business.
  • Improved effectiveness: One partner with global presence for all international revenue, delivering you efficiencies of sale and alignment of professional media sales activities across all countries (+ AdOps).
  • Bigger team: Brand sales retained as key sales strategic pillar, supported by central new business, branded content and strategic sales teams as well as local market video sales teams – increasing our capacity to drive your revenue.
  • Additional revenue: Over and above direct and programmatic sales via smartclip platform sales.