Say welcome to Marie Jo, a premium lingerie brand from the Belgian company Van de Velde who has been booking with us for over 10 years (print, digital, native, events, video production etc.). This year, Marie Jo advertised on television in Germany for the first time, and launched their campaign on RTL, RTL Up and VOX.
What factors aided in closing the deal?
Aside from the trustworthy relationship that has developed over the years working with our own Stefanie van Biesen and her team, Marie Jo Brand Management appreciated the various information provided prior to the booking.
Knowing more about their competitor’s investment and gaining general information on the German television landscape (viewing trends, New Life of The Living Room study…), as well as our offer to fund and implement the brand lift research, really aided their decision to make the major leap to television.
The brand lift research proved crucial and validated the beneficial impact of the television campaign, prompting a second wave this month.
Congrats to everyone involved!
