We're back after another week of excitement, where creativity took the spotlight.
The panel discussion "Navigating the CTV Revolution" at Cannes Lions 2024 will delve into the impact of AI and contextual data on Connected TV (CTV) amidst challenges like cookie deprecation and privacy regulations. Panellists will discuss how AI-driven data signals enhance ad targeting, ensuring relevance and emotional resonance, improving consumer experiences and outcomes for brands without compromising privacy.
"Media Effectiveness All Stars" panel will cover strategies for maximizing media impact, with a focus on attention and effectiveness. We have two of the most highly regarded experts and foremost influential players in the field: Karen Nelson Field of Amplified Intelligence and Les Binet from adam&eveDDB. You will gain valuable insights on optimizing media campaigns and driving meaningful engagement.
"The AI Journey of Future Media" panel offers a comprehensive exploration of AI's impact on the newsroom and journalism. Bertelsmann Group, the leading Media conglomerate in Europe, launched AI initiatives will be discussed, offering insights into the innovative strategies and technologies driving media evolution. Additionally, the panel will address AI ethics in journalism, examining the potential risks and opportunities AI presents for the newsroom. This session promises to deliver valuable perspectives on AI's transformative role in shaping the future of media.
Join us for an engaging discussion on the central role of video content in brand strategies, from social reels to Super Bowl ads. We're eager to explore how advertisers are leveraging video content as their primary asset. Our conversation will encompass the impact of video content on brand growth and visibility, strategies for creating engaging content across various platforms.
Join us for an insightful discussion on the evolution of advertising and the importance of incorporating media insights into creative strategies at the "Making Media Sexy for Creative Agencies" panel. We will delve into the challenges and opportunities of bringing together media and creative teams, with a focus on measurement and bridging the cultural gap between the two disciplines. Don't miss out on this opportunity to gain valuable insights into the intersection of media and creativity in the advertising industry.
Join us for an engaging panel discussion on the role of AI in media agencies and its potential impact on the advertising industry, featuring C-level speakers from leading media agencies. Our esteemed speakers will address the evolving landscape of AI in media agencies, exploring the tasks that AI is likely to take over and the implications for media vendors. Don't miss this opportunity to gain a deeper understanding of AI's influence on the media and advertising sectors.
As we delve into "Addressable TV 2.0 - How AI & Tech are making TV accessible for all," we explore the current maturity of addressable TV in European markets and the predominant advertiser use cases. We also tackle the challenges of making it bigger and discuss the tools that should be made available to democratise the market. Our panel will also examine how AI can deliver better and more personalised TV ads and the types of data that will be most utilised in addressable TV.
The first discussion looks at the current state of commercial TV in Europe. What exactly defines television today as broadcasters also offer various streaming options and vice versa? Who are the friends, who are the foes? And what keeps audiences captivated?
For the second discussion, we have invited experts with a more global strategy. The TV market has never been flooded with so much inventory. At the same time, less ad money is spent on TV. In light of these challenges, how do broadcasters and streamers respond? How can the market grow with so many new players? And how can TV regain its share of spend from social, display, and other media that have been quite happy to take TVs money?
To commemorate the 50th anniversary of egta, we, at RTL AdAlliance, have created a film showcasing how advertising can support free media. This manifesto represents our collective vision, aiming to inspire and prompt reflection on the significance of our work and the role of advertising in the media industry: we are part of one big virtuouse circle.
Join us as our panel explores the transformation of social advertising from a primarily conversion-focused tactic to a powerful tool for sustained brand growth. We'll discuss strategies to foster not just quick engagement but enduring brand relationships. Our goal is to demonstrate how social media can be used beyond quick conversions to foster long-term brand growth, enhancing strategic marketing and creative campaign development
Join the Misfits as we hear from the Cannes Lions Marketer of the Year 2024 and other world-leading brands on how to crush conformity. Listen to how these brands have used originality and empathy to defy the shackles of conformity to supercharge their business. Our goal will be to demonstrate how the Misfits way to Creative Excellence can amplify effectiveness in a chaotic (AI) world.
Just days after the announcement of the new Global Media Sustainability Framework, join Ad Net Zero and GARM to understand the importance of this cross-industry work. Hear from leaders involved in the development of these voluntary standards, as they discuss what this means for all parts of the advertising industry and its journey to a more sustainable future.
Join us as we explore the theme "Is Advertising making a strong comeback?" where CMOs from famous brands will share their insights into their 2024/2025 marketing strategies. The panel will cover the potential impact of increasing the advertising budget on industry growth and innovation, the most effective channels for marketers to focus on, lessons from the 2023 downturn that can shape advertising strategies for 2024, and the role of creativity and innovation in revitalizing the ad industry.
A deep dive into the true potential of AI and machine learning in the AdTech industry. Explore the balance between leveraging sophisticated technologies and maintaining trust and reliability, especially in the context of evolving privacy laws. Discover how leading AdTech companys in europe are navigating these complexities, hiring the right talent, and implementing AI-driven solutions effectively. This insightful conversation will shed light on practical applications, from video adserving to intelligent campaign setups, revealing how AI can truly benefit end-users and businesses alike.
In "Game Changer: Decoding the Value and Challenges of Sports Advertising," we aim to delve into the nuances of sports advertising. We will explore what sets sports advertising apart from other contexts, how to justify the premium advertising costs of sports events to management, and how to determine the success or ROI of sports partnerships.
Data-driven business models are a central cornerstone of a diverse media landscape in Europe. However, they exist in a field of tension between consumer trust, regulatory scrutiny, and the continuous quest for innovation. The industry has not always found the right balance. This panel untangles the state of affairs and future avenues to ensure a healthy combination of advertising and data for the benefit of all. In particular, it explores what options media owners, agencies, and brands have at their disposal to establish clear principles of ethical and trustworthy data use and how this is vital to ensuring a pluralistic and healthy media ecosystem.
Staying attuned to international news is key to informing how businesses and brands operate. Hear from expert journalists on the biggest stories – from global affairs and conflicts to AI and climate – that are impacting business, marketers and audiences all around the world.
Chief International Correspondent, CNN
In "Should you want to win a lion?," we explore the value of winning a lion from both a brand and advertiser perspective, questioning whether it should be a goal for creatives and brands. We'll discuss the key codes with top speakers from leading creative agencies. And we will debate whether risk-taking is rewarded at Cannes Lions and in the business, and how to draw inspiration from award-winning campaigns.
Is your brand keeping pace with cultural shifts? In our rapidly changing world, authentic female representation in advertising is no longer optional—it's crucial for success. Join us to discover how pushing boundaries fosters strong connections and unlocks sustainable brand growth. We'll examine strategies for impactful and genuine advertising, equipping your organization to shape the future of female representation in an evolving world.
In "All in on Sport Rights - The big bet for broadcasters in 2024," we're diving into the significant cultural and financial implications of major sporting events such as the NFL coming to Europe, the Olympic Games in France, the Euros in Germany, and other future sport events like the World Cup. We'll explore what this means for broadcasters and their decisions on purchasing sports rights. We firmly believe that being part of the cultural zeitgeist is worth the big bucks and we'll delve into why.
Join us and get an exclusive preview of the 2024 Ipsos Global Trends, the largest public survey in Ipsos history. Now in its tenth year, Ipsos Global Trends is a key resource to understand the context in which your customers, citizens and audiences make their decisions. This report provides the data and research to help your organization make decisions across a range of plausible future scenarios to unlock brand success.
In a year of global elections where more than 4 billion will be heard at the ballot box in more than 70 countries. The outcomes will be varied but one trend is clear: citizens place less trust in governments than brands. This trust vacuum presents an opportunity for brands to shine where parties and politicians fall short by addressing the macro ESG context and micro context of people. On stage, we will discuss how different brands are navigating this vacuum and meeting citizens where they are.
Football Player, Kansas City Chiefs
A consortium of advertisers and their leading trade bodies are driving radical change in measurement. ANA, ISBA and WFA have collaborated on the development of an innovative and privacy preserving new approach to cross-media measurement – the Halo Framework. As testing phases gear up in both the UK (under ISBA/Origin) and US (under ANA), in this session, a panel will review progress being made to turn the framework into a commercial solution.
The Act Responsible Tribute is a highly anticipated event that takes place annually during the Cannes Lions festival, and the RTL Beach is honoured to host this prestigious occasion. On June 20th, the celebration of the public's favourite ads commences, and the RTL Beach is proud to provide the perfect setting for this meaningful event. We extend a warm welcome to Act Responsible, our longstanding partner, and all attendees who have come to honour and appreciate the power of advertising for good.