This year was all about putting quality content in the spotlight! We highlighted one topic each day: News, Sports, Entertainment or Cooking shows - click through our calendar to find out more.
On Monday, we celebrate and highlight the importance of trusted news. RTL Beach hosts esteemed experts such as top editors from reputable media outlets to speak on this topic, researchers looking at the future of news and the impact AI already has due to the rise in fake news. Also, we welcome a panel of brands to talk about why news is an advertiser’s safe haven.
Discover how top media companies are reshaping the business of news through subscriptions, branded content, and platform innovation to drive growth and sustainability for journalism. We explore how publishers are engaging with the highly valuable, often overlooked News Junkie audience across evolving formats and revenue streams.
In this keynote, Christoph Everke, Managing Creative Partner at Serviceplan, explores what makes an idea resonate in today’s attention economy. He will share how creativity can respond to economic and societal shifts, solve problems, and drive meaningful change in an increasingly divided world.
Staying attuned to international news is key to informing how businesses and brands operate. Hear from expert journalists on the biggest stories – from global affairs and conflicts to AI and climate – that are impacting business, marketers and audiences all around the world.
Explore how news environments offer scalable upper-class audiences, the impact of media reputation on investment decisions, and the suitability of news contexts for brands. Join experts to uncover which campaign objectives thrive in news settings.
The latest Screenforce study examines how advertising impacts people across TV, BVoD, and social media. It explores contact quality and advertising effectiveness under realistic conditions, focusing on how ads are perceived, the attention they receive, and their avoidance rates.
Discover how leading publishers are leveraging self-serve platforms to streamline ad sales, boost efficiency, and take back control of their inventory - unlocking new revenue opportunities and delivering a better experience for advertisers.
Brands produce 10X the ads they did five years ago. This has led to a creative shift. And this shift to the objective has led to an unintended move away from the essence of creativity, the subjective art of storytelling. Despite being the tool of this shift, we believe AI will help bring us back to the subjective and a Renaissance in Storytelling. In this session, we give a world first review of AI research of 10,000+ ads. To identify story tactics that underpin effectiveness.
On Tuesday, RTL Beach takes a closer look at the phenomenon of sports advertising - exploring how one can reach specific audience segments, and new generation of fans. We are inviting speakers to tell us about their sponsorship and ambassador deals, to talk about their success stories and why advertising with a sport angle can capture new generations of fans.
Join industry leaders as they explore the strategic objectives of sports partnerships, the selection of the ideal sports environment, opportunities in emerging sports, and balancing traditional and disruptive activations. Discover how brands can effectively engage with sports fans and measure success.
In this panel, Qualcomm will explore how brands can enhance engagement and foster brand loyalty by tapping into their audience's passion for sports. The discussion will be led by Don McGuire, Senior Vice President and Chief Marketing Officer at Qualcomm, who brings over 25 years of marketing expertise and was in Forbes' 2024 top 50 list of the world's most influential CMOs.
Join us as we delve into how broadcasters and production companies are reimagining the future of sports. Discover the innovative approaches to new leagues, formats, and storytelling in the sports industry. With esteemed speakers from the industry, this panel promises insightful discussions and forward-thinking perspectives.
Smartclip & Realytics share their differentiated perspective on AI and how their latest initiative moves beyond the buzzwords to deliver real value — addressing real-world challenges in measurement, data activation, and analysis—while also offering an approach that helps protect their clients from the potential risks of AI.
As the lines continue to blur between paid, earned, and owned media (or, indeed, media and creative) there is an acute need to redefine how media is structured, integrated, and measured. How is the media organisation evolving to better enable more integrated, consumer-centric communications? Join us for a lively panel discussing results from The Future of the Media Organisation study by the WFA and MediaSense.
The commercial chiefs from Channel 4, ITV, Sky, and Disney come together for a candid and thought-provoking discussion on the future of TV.
They’ll explore TV’s latest developments, the impact of streaming, how the TV companies are collaborating in new and innovative ways, and the opportunities for brands keen to get the best out of today’s TV.
A blessing or a curse? Managing a brand that is intrinsically tied to a national culture. Through examples from HEINEKEN and Pladis, we will uncover the various ways to manage brands intrinsically tied to a national culture, the benefits and challenges, and how this translates domestically and when exporting those brands abroad. Plus - fresh and exclusive insights on how to thrive as a brand in the New America.
On Wednesday, RTL Beach will explore new ways of integrating advertising within beloved entertainment shows. Esteemed speakers will also discuss innovative strategies and share success stories on how brands can effectively align themselves with popular entertainment to maximise their reach and impact.
Ad Net Zero have accelerated carbon measurement capabilities of the advertising industry by developing a standard that offers a consistent, transparent approach to evaluating media emissions and will be launching the latest version at Cannes. Join us and experts from Omnicom and Beiersdorf to learn how Ad Net Zero's voluntary framework helps advertisers, agencies, and media owners overcome challenges in data consistency and reporting, while driving measurable sustainability results.
Over 18 seasons, Let's Dance has evolved into more than just a television programme. With over 4 million viewers tuning in weekly in Germany, it has become a cultural phenomenon, built on emotion, movement, and innovative media strategy. From television prime time to TikTok timelines, Markus Küttner and Motsi Mabuse will share how Let's Dance has become a masterclass in audience reach.
Head of Entertainment
RTL Deutschland
On top of being one of the strongest programmes on German commercial TV, the reality blockbuster 'Ich bin ein Star - Holt mich hier raus!' - is also recognised by advertisers and agencies as the "German Superbowl of brand integrations". Discover the best cases of 2025 and deep dive into how Wero used the programme to promote its brand on the German market.
Rising star Alba Hurup Larsen is making impressive debuts in the F1 Academy championship as part of the Tommy Hilifiger racing team at only 16 years old. She will be on stage with IPSOS to discuss new representations of female figures in sport, media and advertising.
Top managers from European leading audiovisual sales house explain the strength of iconic prime time progammes to generate reach and build brand fame on the big screen. In a time of fragmentation, they will also
As privacy regulations tighten and third-party cookies fade, European CMOs face growing pressure to deliver results while managing compliance and risk. This session explores the strategic tech choices brands must make—especially the potential risks of relying solely on U.S. platforms. With growing regulatory uncertainty, is it time to consider trusted European alternatives? Join us to uncover how smart, future-proof decisions can turn disruption into competitive advantage.
ISBA and MediaSense take an in-depth look at media impact, measurement, and ROI from digital investments. In this panel discussion, key findings from the UK Retail Media Study (Part 1) will be revealed and perspectives on driving true media impact will be debated. Tom Mills (Haleon) will also share learnings from the development and implementation of Haleon's Media Impact Model.
How empathy drives creativity and success in tech and social. In the age of AI, creativity still starts and succeeds with empathy, as the Ipsos Misfits and Misfits way meta-analyses show. We will unpack what empathy can achieve beyond emotions, through the lens of the Barilla Scarpetta campaign idea and empathy connection, in a deep dive with Le Pub Bruno Bertelli and Barilla CMO Ilaria Lodigiani. We will then explore how empathy can matter even more in the context of Tech & social today with Reddit and Snap.
Hosted by Ad Alliance DE and Bertelsmann, this panel delves into the transformative potential of AI in the creative industries. Featuring key players like OpenAI and Nvidia, who will discuss how AI is revolutionising advertising, media, and entertainment. The discussion will include the joint exploration on Sora with Fremantle and RTL, and Nvidia's multimodal capabilities to understand context, personalise and enhance content, and scale solutions to create media efficiency.
Thursday on RTL Beach is dedicated to showcasing why TV and food are a perfect match for food brands. We will look at how brand integration can lift your brand’s advertising campaigns to new heights and talk to advertisers who have done so successfully. But we will also explore the evolution of creativity in food marketing and what the future holds in store.
Pairing strong brands with famous content is an exercise that requires a perfect balance between editorial credibility and brand messaging. Learn how AIDA delivered a perfect execution through their partnership with the iconic Das perfekte Dinner on VOX.
Industry leaders delve into the dynamics of food programming on TV. Explore the 'seen on TV' effect, the impact of food ads alongside culinary shows. Discover the shift towards ambassador-led advertising and creative strategies for food brands.
Discover how the world hospitality leader Accor selected the Top Chef celebrities to celebrate the excellence of its restaurants. A deep editorial integration that made the brand and the TV show work together in the kitchen!
As media consumption spreads across more channels than ever, advertisers face mounting difficulty in maximising campaign reach and effectiveness, while media owners must prove the unique value of their inventory to compete for budgets. In this panel, moderated by AudienceProject, one leading advertiser, one innovative agency, and two prominent media owners come together to explore how cross-media measurement is not just solving these challenges, but creating new opportunities for growth, collaboration, and trust.
Harsh reality... people are busy with their real life in a world of infinite choices, so how can brands cut through the short form video arena and build lasting connections?
Join our exclusive event featuring marketers, content creators, advertising experts supported by real audience-first data insights.
We'll explore how to navigate the evolving landscape and create truly effective content. Don't miss this opportunity to elevate your brand-building strategies and connect with the real boss: your audiences.
A celebration of outstanding campaigns featured in ACT exhibitions and the inspiring individuals recognized as Champions of Good.