RTL AdAlliance
Simplicity for advertisers.
Value for publishers.

RTL AdAlliance connects brands from all over the world to European audiences through premium video content with simplicity and effectiveness.

We are the advertising sales house that provides a simplified gateway for international and local brands to connect with their audiences through high-quality content publishers.
We also offer all the advertising technology and services needed to make the very best transition to digital and addressable TV. Our market-leading Adtech solutions ensure you will make the most of every platform at each stage of the customer journey.

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TV Key Facts 2025

International Total Video Trends by RTL AdAlliance

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Our brands

Europe’s leading media outlets under one roof

Achieve unrivalled reach through our premium portfolio of international media brands.

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Our new tool!

AdManager by RTL AdAlliance

Our self-service platform makes it simple to execute your Total Video campaigns all over Europe in a unified way.

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Latest Insights

Our passion for the industry inspires everything we do. And we're committed to sharing our expertise in the media and advertising industry with news articles, research and more.

Talking trusted media

The advertising industry is undergoing a clear transformation.

2025 TV Key Facts
Nov 7th, 2025

Why Trust Matters

Carine Jean-Jean, VP Communication and Branding at RTL AdAlliance, talks about the creation of the new image trailer “Who to trust.”

2026 Content
Jan 20th, 2026
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