Living Room Study 2026

The Living Room Study 2026

The 2026 edition of The Living Room Study will be broadcasted online on March 25, 2026, at 10:00 CET. Now in its 5th edition, this exclusive research from RTL AdAlliance delivers an in-depth exploration of video consumption habits across Europe.

Drawing on robust insights and exclusive data, The Living Room Study has become a key reference for industry professionals seeking to understand how viewers engage with content, screens, platforms, and formats within the home environment. This year’s edition offers a refreshed perspective on evolving audience behaviours and the trends shaping the future of video.

A Comprehensive Look at Viewing Behaviours Across the Globe:

More than 15,000 individuals were surveyed across 15 European countries, providing a robust and representative view of today’s video consumers. To enrich the analysis, we also gathered data from the United States and China, enabling meaningful cross‑market comparisons and offering a clearer understanding of how viewing habits differ around the world.

This extensive dataset forms the backbone of our study, delivering insights into content preferences, device usage, first‑destination choices, and much more. In this year’s edition, we place a special emphasis on Total Video engagement across platforms and explore the unique impact that co‑viewing - watching television together - has on the overall viewing experience.

Speakers

Stéphane Coruble

CEO,
RTL AdAlliance

Aurélie Brunet De Courssou

Marketing Director,
RTL AdAlliance

Marion Ranchet

Founder and Managing Director,
Streaming Made Easy

Guy Rogers

Senior Strategy Manager,
EMEA Media Team,
Lenovo

Kelly Williams

Managing Director Commercial,
ITV

Access to the Live

All participants who have registered below will receive a private email with the direct link to join the live session.

The replay will be published on this page shortly after the event.

Stay informed about the upcoming Living Room Study 2026 webinar

Sign up here to receive your official invitation as soon as it becomes available.

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