Living Room Study 2026

The Living Room Study 2026

Drawing on robust insights and exclusive data, The Living Room Study has become a key reference for industry professionals seeking to understand how audiences engage with content, screens, platforms and formats within the home. This year’s edition offers a refreshed perspective on evolving viewing behaviours and the trends shaping the future of video.

A comprehensive look at viewing behaviours across the globe

More than 15,000 individuals were surveyed across 15 European countries, providing a robust and representative view of today’s video audiences. To enrich the analysis, data was also collected from the United States and China, enabling meaningful cross‑market comparisons and a clearer understanding of how viewing habits differ globally.

This extensive dataset forms the backbone of The Living Room Study, delivering insights into content preferences, device usage, first‑destination choices and more. In this year’s edition, the study places a particular emphasis on Total Video engagement across platforms and explores the unique impact of co‑viewing - how watching television together shapes the overall viewing experience.

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Living Room Study presentation 2026

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