Advertising
Find the best home for your ads thanks to our wide range of advertising formats.
From linear and Addressable TV to online video and more, we offer a variety of solutions to optimise the impact of your advertising.
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RTL AdAlliance offers a simple and scalable way to advertise across its video portfolio thanks to Media Collections.
Get into your audience’s living room with our Big Screen Video collection.
This is ideal if you’re looking for the highest possible attention value and want to make sure your content is displayed in a premium video environment.
Reach all digital devices with our Total Video collection.
Discover a smart combination of big screen and all other digital devices to achieve targeted awareness throughout the day.
Achieve a cost efficient campaign with our Contacts & Reach collection.
This is the perfect option to optimise your reach by adding additional video formats to your strategy.
TV advertising spans traditional TV spots during ad breaks to reach broad audiences, while Addressable TV (ATV) and Connected TV (CTV) ads offer targeted placements within live or digital environments.
The Brandbox enhances the video creative by framing the TV commercial with imagery or text from a brand's toolkit.
The TV Countdown is all about capturing viewer attention. In this format, a visual countdown timer is displayed on-screen alongside relevant imagery or messaging related to the brand’s products.
The Framesplit format gives brands a large creative canvas to work with while the programme continues in a minimised screen.
The Split Screen runs in-programme (typically in sport content), allowing brands to use their existing TV commercial in a high impact, low-clutter placement.
SwitchIn XXL ads, are static, animated, or interactive L-shaped display ad formats appearing after switching channel, captivating the user's attention at an opportune moment.
SwitchIn Bumper ads are just like SwitchIn Spot ads, but with a shorter play duration for attention-grabbing ads.
SwitchIn Masthead ads are exclusive display ads that are shown directly after turning on the TV for the first time that day. The format includes all available features of the classic SwitchIn XXL while offering maximum advertising space.
This spot is shown right after switching channels, framed by an L-shaped banner showcasing the TV channel branding and a countdown time. This is an ideal format for capturing the attention of your audience for the duration of your ad.
SwitchIn Zoom ads function like SwitchIn XXL ads, differing only in a larger area for branding.
Bumper video ads, available as Pre-, Mid-, or Post-Rolls, deliver impactful messages in shorter formats.
The First Screen Ad is a Native Connected TV ad that appears when consumers start their TV or press the home button on their remote. The ad expands & plays when navigated.
Mid-Roll video ads stream in the middle of a publisher’s video content, enhancing the viewing journey.
Post-Roll video ads stream directly after the publisher’s video content, ensuring a smooth transition from one engaging experience to the next.
Pre-Roll video ads play just before the publisher's content starts, captivating the user at the begining of their viewing experience.
Digital video advertising encompasses both In-Stream and
Out-Stream formats, offering immersive experiences seamlessly integrated within online video content, app environments and text content.
Bumper video ads, available as Pre-, Mid-, or Post-Rolls, deliver impactful messages in shorter formats.
Mid-Roll video ads stream in the middle of a publisher’s video content, enhancing the viewing journey.
Post-Roll video ads stream directly after the publisher’s video content, ensuring a smooth transition from one engaging experience to the next.
Pre-Roll video ads play just before the publisher's content starts, captivating the user at the begining of their viewing experience.
In-Text Branded Activation are frames appearing around an ad (landscape, square, or vertical video ad formats) allowing advertisers to create a customisable media player thanks to branded design elements and a compelling call to action.
In-Text Landscape ads are presented within a publisher's text article, adopting landscape formats to ensure a smooth reading experience.
In-Text Square ads are presented within a publisher's text article, adopting square formats, making sure to capture the user's attention.
In-Text Vertical ads are presented within a publisher's text article, spanning the full height of the screen, to ensure a more immersive advertising experience.
Print ads are displayed in physically printed media, including top-tier newspapers and magazines, to effectively connect with desired customers, while digital print ads extend this approach online, showcasing visually appealing text and image-based ads in banner and graphic formats.
Introducing the Mobile Interscroller where users peek through a widening gap in the content to unveil a screen-sized ad. By scrolling the gap expands, revealing the full advertising material. The ad is fully revealed when the users scroll, making it an immersive and captivating format.
Ideal to elevate a brand's visibility, the Ad Bundle features the Superbanner, Skyscraper, and Medium Rectangle. These formats are strategically showcased based on availability, and parallel delivery is technically limited.
Introducing the Billboard, the largest desktop advertising media, strategically positioned just below the navigation. Tailored to meet the customer's preferences, it offers great flexibility with a choice of static, animated, and clickable billboards spanning the entire surface, for an attention grabbing experience.
The Fireplace Ad form is all about captivating the audience. It is a frame around the homepage that unfolds downward and offers static, animated, and/or clickable bookings across its entire area. By linking the advertising spaces of the Super Banner and the Skyscraper on the right and left, an advertising space is formed.
Introducing the Half-Page Ad – a portrait format seamlessly integrated within content. Whether static or animated, it's clickable across the entire area.
Discover the Medium Rectangle, ideally positioned in the editorial space near the content for prime audience visibility. It adapts from desktop to mobile, supporting static or animated content and is clickable across its entire area. This format ensures an immersive user experience, especially if combined with the Medium Rectangle for a cost-effective multiscreen presence, elevating the viewing experience.
Introducing the Mobile Content Ad – strategically placed within the user's reading flow for maximum impact in capturing attention. Whether static or animated, this ad is clickable across its entire area.
Introducing the Mobile Medium Rectangle: the largest mobile advertising media, strategically placed for prime visibility in the user's reading flow. It smoothly adapts from desktop to mobile, supporting static or animated content and clickable across its entire area. This format ensures a total user experience especially if combined with the Medium Rectangle.
Introducing the Mobile Understitial – a dynamic ad format that lets users peer through a gap in the content, revealing the ad as they scroll. Seamlessly transitioning to desktop with the same mechanics, it offers the possibility for multiscreen advertising.
The sticky sitebar ensures a great visibility thanks to its sticky feature. It occupies the right side frame in both height and width and is responsive to screen size, dynamically adjusting for optimal display. It can also be combined with the mobile medium rectangle for multiscreen booking.
Discover the eye-catching Sticky Skyscraper – always on the right side of the website's content, it remains visible whilst scrolling. Pair it seamlessly with the Mobile Medium Rectangle for a more dynamic multiscreen impact.
The attention-grabbing Superbanner is placed in the immediately visible area above or below the website header. It's clickable, dynamic, and ready to highlight any message.
Discover the Understitial - a dynamic experience that invites users to peer through a content gap, partially unveiling an ad with each scroll and never fully visible leaving the audience wanting more. This format is also available on mobile, providing therefore a multiscreen advertsing experience
The large-scale Wallpaper advertising format strategically places and links the super banner and the skyscraper to form a captivating advertising space. The skyscraper is sticky, remaining visible as the user scroll, ensuring persistent brand visibility and engagement.
An advertising series is a multi-page advertisement from one or more advertisers on a specific topic; the pages follow one another directly within the normal magazine production. This engaging form of narrative is great to engage with any audience.
The Foldable Pages in the magazine is perfect for generous advertising campaigns: one page of a double page can be turned to the left or right, creating an immersive and memorable experience for a brand.
Discover the Gatefolder – a dynamic format where the second cover page unfolds to the left, seamlessly carrying the advertising motif onto page 3.
Make use of the Postcard Insert to make a message stand out – With this formats 1 to 3 postcards are stapled together with an accompanying or basic ad.
Discover the Poster insert – a versatile advertising solution! Seamlessly integrate it as a bound insert, insert, or glued on for dynamic and impactful advertising.
Ideal to leave a lasting impression, the Sample Stickers feature an attached product sample, commonly referred to as a sachet. It is a perfect way to experience a firsthand trial of products like shrink-wrapped creams, cosmetics, and more, conveniently dispensed on a carrier display.
Diagonally cut inserts enable new perspectives and open up a wide range of design scope for creative ideas, capturing your audience's interest and leaving a memorable impression.
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