Privacy Policy

Privacy Policy

RTL AdAlliance is committed to protecting your privacy, which is a priority for us. Individuals are at the core of our activity, therefore we recognize and value the trust you place in us when providing us with personal data and we are committed to: collect only data that is strictly necessary for the purpose for which it is collected; let you remain in control of your personal data and  safeguarding the privacy and security of the provided personal data from visitors of the website (“Website”), clients or individuals subject of activities or offerings that post a link to this Privacy Policy.

The Purpose of this Privacy Policy it to present to you the content of the collecting and processing of personal data and describe your privacy rights. This Privacy Policy address the following issues:

1. Data controller identification

RTL AdAlliance is responsible for your data. As Europe’s Leading Total Media Sales Group, RTL AdAlliance is incorporated in several countries in Europe and in the United States of America and we have commercial presence in all continents, this lets us combine local knowledge with global experience to offer you the best service. RTL AdAlliance Group comprises RTL AdAlliance S.A., a limited liability company, registered in Luxembourg under number B114002 and its affiliated entities (affiliate or subsidiary undertakings) which are authorized to use the commercial name RTL AdAlliance (“RTL AdAlliance”). 

For the purposes of applicable data protection law and specifically the General Data Protection Regulation (EU) 2016/679 ("GDPR") and the Swiss Federal Data Protection Act, your personal data will be controlled by the RTL AdAlliance entity that is providing you services or that is communicating with you, which is regarded as an independent data controller of your personal data. This Privacy Policy applies to all such entities. 

2. Collection of personal data

The personal data we collect from you is the following:

  • Identity data: surname and first name, copy of identity card if applicable, for the purposes of proving the exercise of a right of access, rectification or opposition or to comply with a legal obligation;
  • Contact details: business contact details including job title and function, your organization name and postal address, your business e-mail address and telephone number (landline/mobile); 
  • Financial information: invoice payment data and all relevant data provided in the course of the contractual relationship between your organization and RTL AdAlliance;
  • Profile and usage data, collected mainly through cookies and tracers, including your preferences in receiving marketing information from us, your communication preferences and information about how you use our Website, including the pages you visited, page response times, download errors, length of visits and page interaction information (such as scrolling, clicks, and mouse-overs). In the  Cookies Policy you will find detailed information on the cookies and tracers we use in the Website;
  • Data relating to the monitoring of the commercial relationship: this data comprises requests for information, history of exchanges with the departments, etc.

3. Purposes of collecting personal data

RTL AdAlliance collect data for explicit, legitimate and specific purposes in order to ensure:

  • To fulfil a contract, or take steps linked to a contract, with you or your organization, including: 
    • Registering you as a client or commercial partner;
    • Providing the services defined in the contract; 
    • Processing payments, billing and collection, and 
    • Administering and managing our relationship with you, including accounting, auditing, and the performance of our contractual obligations with our clients and commercial partners.
  • To conduct our business and pursue our legitimate interests, in particular: 
    • Providing up-to-date information about RTL AdAlliance, its services portfolio and media partners, evolutions of the advertising sector and events; 
    • Functioning and continuous improvement of the Website, its services, functionalities and user experience;
    • Collecting information about your preferences to personalize and improve the quality of our communications with you, services improvement, market research and analytics;
    • Managing the customer relationship including customer’s support;
    • Managing your registration for events organized by RTL AdAlliance;
    • Managing your subscription to RTL AdAlliance newsletter;
    • Managing requests regarding our services and to download documents from the Website; 
    • Managing of requests for rights of access, rectification and opposition, deletion, limitation, portability, right to digital death and the right to lodge a complaint with the corresponding data protection local authority;
    • Analyzing and improving our services and communications tools including the Website, its traffic measurement, and development of commercial statistics; marketing campaigns, market analysis, or other promotional activities;
    • Monitoring compliance with our policies and standards;
    • Managing access to our premises and for security purposes, and
    • To exercise or defend our legal rights or to comply with court orders.   
  • To conduct our business and pursue our legitimate interests, specifically in the case of digital interactive advertising offers, RTL AdAlliance sells inventory of publishers and broadcasters displaying interactive advertising. In this context, the respective publisher or broadcaster collects the data that is processed by technical services providers (SSPs and DSPs). RTL AdAlliance will receive from publishers, broadcaster or technical services providers only anonymized data not permitting to identify you as individual. RTL AdAlliance will deliver the sold advertising space in its inventory through the technology platform of smartclip Europe GmbH (acting as SSP). Detailed information on the processing of personal data collected by the corresponding publisher or broadcaster and processed by smartclip Europe GmbH technology platform can be consulted here.The purpose of processing the personal data in this context is the following:
    • Provide you with a good advertising experience for you as a website visitor by delivering you accurate advertisements in the websites you visit.
    • Provide an efficient use of marketing budgets by advertisers placing advertising in our inventory. 


4. Disclosure of personal data

Only the authorized and specified persons mentioned below may have access to your personal data:

  • RTL AdAlliance Group entities for the purposes of providing you the services described on the Website or in the specific contract. Your data will only be shared in the extent it is necessary for the provisions of the services of the execution of the contract, to provide customer support, marketing, technical operations or newsletter or event registration.
  • Third-party services providers and subcontractors: we may share your data with third-party services providers we have retained in connection with the services we provide, or provide IT, system administration and hosting services, research, measurement and analytics services, marketing and customer support. 
  • Government or judiciary authorities, law enforcement officials or regulators, government officials or attorneys for the establishment, exercise or defense of a claim or within the framework of a confidential alternative dispute resolution process.
  • Professional advisers: in specific circumstances, we may share your data with professional advisers including lawyers, auditors, bankers, and insurers who provide consultancy, banking, legal, insurance and accounting services to us.
  • Third-party social networks. The Website may use social plugins provided and operated by third-party companies (e.g. Google, Instagram, LinkedIn). By accepting these third-party social networks cookies, you may share with them your personal data. If you are not logged into your account with the third party, the third party will not be able to know your identity. If you are logged into your account with the third party, then the third party will be able to link information or actions relating to your interactions with the Website to your account with the third party. Please consult the third party's privacy policies to learn more about their data practices.

Your data will not be passed on, exchanged, sold or rented to anyone other than those mentioned above.

5. Transfer of your personal data outside the European Economic Area

RTL AdAlliance transfer your personal data within the European Economic Area (”EEA”). In certain cases, it is necessary to transfer your personal data to countries outside the EEA which do not provide the same level of data protection as the country in which you reside and are not recognized by the European Commission as providing an adequate level of data protection, to provide the services or to establish, exercise or defend a legal claim. In this event, collected data is processed, stored and transferred for the purposes outlined in this Privacy Policy in compliance of the measures prescribed by the data protection authorities, such as European Commission approved standard contractual clauses. 

6. Consent withdrawal

We collect your personal data when you visit the Website, subscribe to our newsletter, communicate with us, request contact from us or establish a contractual relationship with us. 

If you have provided your consent to the collection, processing and transfer of your personal data, you have the right to fully or partly withdraw your consent or opt-out of receiving marketing communications by sending an e-mail to Once you will receive a confirmation of the withdrawal of your consent we will no longer process your information for the purpose original consented unless there is another legal ground for the processing. 

7. Privacy Rights

You are entitled to exercise several rights with respect to the processing of the personal data we hold about you:

  • Right of accessing the data we have collected about you and request a copy of the personal data we hold about you.
  • Right of requesting the rectification of inaccurate personal data we may hold, in order to have it accurate, up-to-date and complete. 
  • Right of requesting the erasure of your personal data in the event it is no longer necessary for the purposes for which it was collected or the collection, use, communication or storage of the data is considered unlawful.
  • Right of requesting us to restrict or limit the processing of your personal data. 
  • Right of objecting to the processing of your personal data and ask us to block, erase and/or restrict your personal data.
  • Right of porting the data you have provided to us, to you or to another data controller, in a commonly used, machine-readable format.
  • Right to lodge a complaint with the applicable local authority, in the event you believe that your data protection rights have been breached.
  • The right to determine what happens to your data after your death and to choose whether or not we pass on your data to a third party that you have previously designated. In the event of your death and in the absence of any instructions from you, we undertake to destroy your data, unless its retention is necessary for evidential purposes or to meet a legal obligation.

You may, at any time, exercise any of the above rights, by sending a mail to You shall indicate in your request your contact details (surname, first name, company name, position and email address), the reasons relating to your particular situation where these are required by law (in particular to exercise your right to object) and attach a proof of your identity, i.e. a copy of your ID card, or passport, or any other valid identifying document.

8. Right to withdraw consent

If you have provided your consent to the collection, processing and transfer of your personal data, you have the right to fully or partly withdraw your consent by sending an e-mail to Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there is another legal ground for the processing.

9. Data retention period

RTL AdAlliance will only retain your personal data for no longer that is necessary for the purposes the data was collected for. Upon expiry of the applicable retention term, we will securely destroy your personal data in accordance with applicable laws and regulations. If you want to have specific information about the retention periods of your data, please address an e-mail to

RTL AdAlliance will retain your data for the purposes of satisfying any legal, accounting, or reporting requirements and, where required for RTL AdAlliance to assert or defend against legal claims, until the end of the relevant retention period or until the claims in question have been settled.

10. Security of the data

All RTL AdAlliance entities and RTL AdAlliance services provides and subcontractors with whom the personal data is shared ensure appropriate technical measures granting level of data protection at least as protective as that required in the European Economic Area. 

11. Changes to our Privacy Policy

In order to reflect any changes to the way in which we process your personal data or to comply with applicable legal requirements, RTL AdAlliance reserves the right to update and change this Privacy Policy at any time by publishing it on the Website.  When using the Website, you are required to refer regularly to the latest version of the Privacy Policy.