TV Key Facts 2025

Welcome to the TV Key Facts 2025!

The TV show and white paper are available NOW!

This year’s study places quality content and trusted insights at the heart of the narrative, offering a clear and contextualised view of how Total Video is evolving across the globe.

With contributions from leading global institutes and local experts, the findings reveal that:

• High-reach environments paired with famous and familiar contexts build brand trust.
• Streaming is propelling digital advertising to new heights.
• While local realities diverge, linear and on-demand TV remains a stronghold everywhere.