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Carine Jean-Jean, VP Communication and Branding at RTL AdAlliance, talks about the creation of the new image trailer “Who to trust.”
Christmas is the perfect excuse to wrap yourself in a cozy blanket, sip something warm, and gather with friends or family for a night of festive magic
While it is commonly assumed that the success of streaming platforms stems from their “original” content, the data tells a different story.
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
TV viewing is rising in Austria across all formats. For the first time since the pandemic, 12–29-year-olds watch more TV than online video..
Linear TV remains the go-to for live sports, current affairs, and entertainment, especially among viewers aged 45+. Younger audiences prefer streaming
TV advertising is set to become even easier to buy, as Channel 4, ITV, and Sky announce a joint marketplace launching in 2026
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
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Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
