We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
Christmas is the perfect excuse to wrap yourself in a cozy blanket, sip something warm, and gather with friends or family for a night of festive magic
While it is commonly assumed that the success of streaming platforms stems from their “original” content, the data tells a different story.
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
The 32nd edition of the TV Key Facts report by RTL AdAlliance was launched during the first-ever Total Video Club. A day filled with conferences, pane
2025 is a transformational year for RTL Group with the growth of our streaming services, the acquisition of Sky Deutschland and the implementation of
With nearly 70 million devices
in Europe – and a seamless
advertising experience that
harnesses data, technology, and scale...
News is the foundation
of a thriving democracy and
a significant marketing vehicle.
As digital covers a range of different advertising formats serving different purposes, the IAB Adex benchmark provides highly granular insights to bet
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
