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2023 was marked by the continued transformation of our businesses and the begining of the commercial breakthrough of generative AI.
Two years ago, P&G – quickly followed by other advertisers – voiced its ambition to champion advertising accessibility.
Generating excitement for a sport rarely seen live is challenging. In this interview, we talk to Isabell Junglen-Walden and Lara Kurg.
Kate Waters, ITV’s Director of Client Strategy and Commercial Marketing, shares insights on the evolving TV advertising landscape.
Discussing transparency, Bertelsmann’s
AI tools, and the crucial role of human oversight in maintaining journalistic integrity.
In today’s rapidly evolving society, the
positive portrayal of female representation
and inclusivity in advertising has become
2024 was an extraordinary year for sportsfans with the Euros and the Olympics attracting a huge global viewership.
Celebrating the 50th anniversary of the international trade body of multiplatform TV and audio businesses – egta – together with RTL AdAllianc
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
The latest TV Key Facts Report from RTL AdAlliance shows the strong synergies between technology and human creativity in the advertising envir
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
