The business of creativity

Creativity makes brands impossible to ignore. But what actually works?

TV Key Facts 2024
Nov 7th, 2024

Selling TV advertising in 2024 and beyond

Kate Waters, ITV’s Director of Client Strategy and Commercial Marketing, shares insights on the evolving TV advertising landscape.

TV Key Facts 2024
Nov 7th, 2024

AI and the future of journalism

Discussing transparency, Bertelsmann’s
AI tools, and the crucial role of human oversight in maintaining journalistic integrity.

TV Key Facts 2024
Nov 7th, 2024

Profit Ability 2: the new business case

Profit Ability 2 is the first post-COVID analysis of advertising’s financial impact, showcasing its strength as a business investment.

TV Key Facts 2024
Nov 7th, 2024

Research & Publications

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