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On 23 and 24 March 2026, the 3rd edition of the Living Room Club brought the Total Video conversation into sharp focus at ITV’s offices in London.
Premium content is defined by professional production, editorial control, and safe advertising environments
RTL AdAlliance brings together leading broadcasters and platforms across Europe, delivering #1 or #2 reach positions in each market and more than 80%
Brand Safety refers to standardised protections designed to prevent ads from being served alongside inappropriate or harmful content.
Carine Jean-Jean, VP Communication and Branding at RTL AdAlliance, talks about the creation of the new image trailer “Who to trust.”
Christmas is the perfect excuse to wrap yourself in a cozy blanket, sip something warm, and gather with friends or family for a night of festive magic
While it is commonly assumed that the success of streaming platforms stems from their “original” content, the data tells a different story.
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
News is the foundation
of a thriving democracy and
a significant marketing vehicle.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.
