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RTL AdAlliance brings together leading broadcasters and platforms across Europe, delivering #1 or #2 reach positions in each market and more than 80%
Christmas is the perfect excuse to wrap yourself in a cozy blanket, sip something warm, and gather with friends or family for a night of festive magic
Carine Jean-Jean, VP Communication and Branding at RTL AdAlliance, talks about the creation of the new image trailer “Who to trust.”
While it is commonly assumed that the success of streaming platforms stems from their “original” content, the data tells a different story.
Total Video remains essential for advertisers – delivering reach, brand impact, and sales. Big brands rely on it, and newcomers are joining. In a stre
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
This year has marked a significant transition for the Italian TV and advertising market.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
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Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
