We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
While it is commonly assumed that the success of streaming platforms stems from their “original” content, the data tells a different story.
TV viewing is rising in Austria across all formats. For the first time since the pandemic, 12–29-year-olds watch more TV than online video..
Linear TV remains the go-to for live sports, current affairs, and entertainment, especially among viewers aged 45+. Younger audiences prefer streaming
In 2025, Total V1deo unified linear, CTV, and digital into one framework.
TV advertising is set to become even easier to buy, as Channel 4, ITV, and Sky announce a joint marketplace launching in 2026
The 32nd edition of the TV Key Facts report by RTL AdAlliance was launched during the first-ever Total Video Club. A day filled with conferences, pane
With nearly 70 million devices
in Europe – and a seamless
advertising experience that
harnesses data, technology, and scale...
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
