February 15th, 2024
Reading time 1 min.

The New Life of The Living Room 2023

Ever had your boss tell you to do CTV?

Discover the second edition of “The New Life of the Living Room” – an exclusive study conducted by RTL AdAlliance in collaboration with smartclip and Ad Alliance Nederland about video consumption habits conducted across 10 European countries.

With this research, we wanted you to have the proper facts to make the right choices between linear TV, BVOD and FAST. 

Watch the replay now

The New Life of The Living Room 2023

An in depth analysis at video content consumption behaviours in European households today.

Delve deeper into industry insights, trends, and expertise with our latest researches