RTL AdAlliance

We offer the advertising technology scale and services you need to master the total video space and make the very best of the transition into digital and Addressable TV. When you work with RTL AdAlliance, you work with a single contact point. We provide the opportunity to execute multi-market campaigns from one programmatic platform.

We also empower media owners to make better use of their premium platforms with smarter monetisation strategies, advanced Adtech solutions, and support from media sales experts.

Be it international, national or local, our teams create a hub for advertising budgets of every scope.

Our mission

We give clients simplified access to the advertising industry with a premium portfolio of European and international media brands in one streamlined service. We also empower media owners to make better use of their premium platforms with smarter monetisation strategies, advanced Adtech solutions and dedicated media sales expertise. This paves the way for success and enhances the optimisation of their international and national media campaigns.

Our values

Dedicated

Our mission is to create simplicity for advertisers and value for publishers and this informs everything we do, ensuring our unwavering commitment to deliver audience engagement every time.

Knowledgeable

We were created from the smartest and most successful broadcasting, publishing and Adtech companies in Europe so our expertise is unrivalled — though we wear that knowledge lightly.

Pioneering

The media and advertising world is moving fast and
we pride ourselves not just keeping up to speed with the latest technology, but in leading the way in innovation, making the most of the opportunities now and tomorrow.

Enthusiastic

No matter what twists and turns the market may take, we remain upbeat and encouraging, always looking for opportunities and innovations to deliver greater value for our clients.

Open

Despite the role of tech in what we do, we are a people business: down to earth, honest, humble and with a sense of humour. Above everything else, the relationship with our clients comes first.

Our story

RTL AdAlliance is rooted in the most successful broadcasting, publishing and Adtech companies in Europe. We are at the forefront of the media landscape, with more than 30 years of expertise and industry-leading research.

With leading broadcasters, deep insights into local audiences and exclusive Adtech made in Europe, we have everything to shape the future of media.