We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
RTL AdAlliance created the smart Audiences persona, Luxe Maven, to help you address your ATV, CTV and online video campaigns.
ITV’s recent research project, “What Unites Young Adults in the UK?” offers a fascinating glimpse into the lives and aspirations of 18 - 40-year-ol
In the dynamic realm of advertising, creativity is the spark that ignites not only brand recognition but also substantial profit.
Connected TV (CTV) offers numerous benefits to brands. It helps recover lost linear TV audiences, expands reach and improves engagement.
As today’s audience divides its time across a multitude of screens and platforms , measurement has never been more crucial.
Creativity is one of the most powerful drivers of advertising effectiveness, offering huge commercial advantages.
Realytics is a pioneer in TV analytics. Their latest product, BEE, allows advertisers to track audiences across different TV environments.
RTL AdAlliance had the pleasure of interviewing Simon Daglish, Deputy MD of Commercial at ITV to discuss its campaign “The last photo.”
In recent years, the world of television has witnessed a remarkable transformation, with Connected TV (CTV) screens driving increased competition.<
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
