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Many companies retreating from their vocal
stances on Diversity, Equity, and Inclusion (DEI) and sustainability.
Addressable linear TV enables broadcasters to attract smaller advertisers But to make TV really accessible to all the use of AI, may be required.
Since its May launch, Groupe M6’s streaming service, M6+, has seen a 30% increase in reach and a 45% rise in total hours viewed.
The rapid rise of AI is pressing agencies to rethink their structures, processes and skillsets.
Artificial intelligence (AI) has faced periods of excessive optimism, followed by times of significant disillusionment, Daniel and Rhys explore AI.
Earlier this year, RTL Deutschland and ProSiebenSat.1 announced a new collaboration through their respective Adtech ompanies to digitise Total Video.
How to ensure a healthy combination of advertising and data for the benefit of all?
At RTL AdAlliance, we envision a future where TV is 100% digital and ad served. Using technology, we are actively working towards this goal.
Profit Ability 2 is the first post-COVID analysis of advertising’s financial impact, showcasing its strength as a business investment.
We are excited to share highlights from an exclusive interview with Valer Hancaș, President of IAA Romania, ahead of the 2024 Creativity4Better event.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance brings together leading voices from European media, brands and tech at RTL Beach
Advertisers aiming to reach specific audiences in the Nordics benefit from bleeding-edge technology which extends to campaigns run via CTV.
