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Discover media & advertising stories all year long
2023 was marked by the continued transformation of our businesses and the begining of the commercial breakthrough of generative AI.
Two years ago, P&G – quickly followed by other advertisers – voiced its ambition to champion advertising accessibility.
Generating excitement for a sport rarely seen live is challenging. In this interview, we talk to Isabell Junglen-Walden and Lara Kurg.
Kate Waters, ITV’s Director of Client Strategy and Commercial Marketing, shares insights on the evolving TV advertising landscape.
In today’s rapidly evolving society, the
positive portrayal of female representation
and inclusivity in advertising has become
a crucial topic.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
