RTL AdAlliance opens AdManager to advertisers of all sizes, making it the heart of its integrated self-service and SMB strategy
- Simplified access to premium TV and video inventory across Europe for direct clients and independent agencies, unified in one full-service platform
- New Self-Service & SMB unit combines over four years of proven commercial expertise in SMB and retail with excellence in platform development
Luxembourg / Hamburg, 12 November 2026
RTL AdAlliance underscores its commitment to simplifying the buying processes for trusted digital TV and video inventories in Europe through an integrated approach to self-service solutions. At the core of this strategy, AdManager by RTL AdAlliance now unifies all self-service solutions of RTL’s international sales house on a single platform. The platform is developed into an integrated interaction and campaign management hub for advertisers and agencies. This platform simplifies the access to high-impact video environments such as broadcaster-owned content, leading CTV brands and editorially curated online video inventories.
The AdManager’s storefront offers curated media collections and audience segments across 14 markets – with additional service options to be introduced gradually. These will include customised media and targeting packages, curated by RTL AdAlliance’s media sales experts to meet specific client needs. An integrated messenger function enables direct clients and independent agencies to interact with a dedicated client success team for support throughout the buying and management process.
RTL AdAlliance’s extensive SMB client-base can now access all features familiar from the wide range of hyper-local targeting and self-service solutions RTL AdAlliance has developed for this audience within one environment on AdManager. In addition to the established SMB product suite, clients now gain access to RTL AdAlliance’s curated targeting suite, Smart Audiences, as well as additional advertising products on linear TV and selected broadcaster-owned streaming services. The SMB product offering will be expanded gradually. Next step will introduce digital video formats on linear TV and broadcaster-owned digital linear streams.
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Oliver Vesper, Chief Digital Officer and deputy CEO at RTL AdAlliance:
“Simplifying access to Europe’s premium TV and video brands is central to our identity as an international sales house representing European media. By harmonising our self-service solutions and proven SMB expertise, we are taking another step towards delivering on that promise.
Complex local infrastructures and high minimum booking-volumes have often made Europe’s most impactful video environments unattainable for brands and agencies without significant resources and global footprints. AdManager provides independent agencies and direct booking brands a straightforward access-point, an intuitive storefront and accessible media and targeting packages.”
The AdManager by RTL AdAlliance has recently received two industry awards in the world's two largest media markets. The European Video Awards named it Best Sell-Side Technology, while it was recognised as Most Innovative at the DanAds Summit 2026 in New York. Building on this success, a newly formed Self-Service and SMB unit will serve as an incubator for fast innovation and responsive platform development.
Contact
VP Brand & Communication
Carine Jean-Jean
carine.jeanjean@rtl.com
+33 6 30 51 58 73
PR Director
Kathrin Müller
kathrin.mueller@rtl.com
+49 40 286 686 117
About
RTL Ad Alliance
RTL AdAlliance – simplicity for advertisers and value for publishers.
The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond.
300 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise.
Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America.