In its 5th edition, this exclusive research from RTL AdAlliance delivers an in-depth exploration of video consumption habits across Europe.
Drawing on robust insights and exclusive data, the Living Room Study has become a key reference for industry professionals seeking to understand how viewers engage with content, screens, platforms, and formats within the home environment. This year’s edition offers a refreshed perspective on evolving audience behaviours and the trends shaping the future of video.
Living Room Study 2026
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
