Launch of Self-Service Platform AdManager
RTL AdAlliance is thrilled to unveil AdManager, giving advertisers a simplified gateway to premium ad packages across multiple European media channels.
Launched at the prestigious New Video Frontiers in London, AdManager promises a host of compelling benefits for your advertising endeavors.
Discover the Key Advantages
- Scalable reach and measurable impact
- Access to Europe’s top-tier broadcasters and video publishers
- 100% brand-safe video environments
- The best media package for all international advertisers, big and small
- Complete control and flexibility to plan and adjust campaigns
Simple Gateway to European Media
AdManager gives advertisers a simplified gateway to premium ad packages across multiple European media channels.
By providing access to ATV, CTV, BVOD and streaming inventories, the ad sales platform is paving the way for self-serve innovation in broadcast TV buying.
The inventory
With the same comfort advertisers know from social ad buying and without any additional fees, AdManager by RTL AdAlliance lets agencies and brands segment ad inventory from premium broadcasters such as RTL or Warner Bros. Discovery in Germany, Viaplay in Finland as well as leading CTV players.
With 77 million active smart TV sets, 40 million monthly BVOD users and access to over 5,000 web properties, the self-service platform is set to become the premier entry point to European audiences for advertisers.
Dr. Oliver Vesper, our Deputy CEO, explains the self-service platform during the recent New Video Frontiers in London.
Key Markets
RTL AdAlliance is gradually rolling out its entire media collection of Big Screen media brands from Germany, Italy, Spain, the Nordics and France on the platform.
Advertisers can leverage a high-quality media offering seamlessly integrated across all channels – by facilitating different KPIs to target specific European audiences effectively.
Brands can easily create, manage and monitor advertising campaigns on a premium digital portfolio, track their performance and make adjustments in real-time, ensuring their ads are reaching the right audience.
Media Packages Await
Advertisers and agencies can select between various media packages compiled to reach clearly defined audiences within corresponding media environments.
All packages can be customized to further distinguish target markets, media portfolios and audiences.
Advertisers can address specific audiences and attune campaigns to premium entertainment segments for special occasions, capitalizing on festivities, world-class sports events and cultural moments across several markets at once.
Try it out Yourself
Experience the unparalleled advantages of AdManager by RTL AdAlliance.
Simply visit rtl-admanager.com to witness the transformative impact it can have on your advertising strategies.