We are delighted to introduce the 3rd edition of RTL AdAlliance’s exclusive research: The New Life of the Living Room.
For the first time, we not only analysed the Total Video viewing habits of 11 European Countries in detail, but we also expanded further to the USA. Therefore, we will continue to give you detailed analysis of each country and their viewing habits, but also take a step back, widen our perspective and look at general comparisons between Europe and the US.
From the ownership of video devices to the complexities of consumption across various devices and platforms, our study has got it all covered. But it doesn't stop there. We're also exploring attitudes towards ads in different video environments and shedding light on the budget allocation for video entertainment.
The New Life of The Living Room 2024
The newest insights into people’s living rooms and their Total Video viewing habits.
