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Discussing transparency, Bertelsmann’s
AI tools, and the crucial role of human oversight in maintaining journalistic integrity.
2024 was an extraordinary year for sportsfans with the Euros and the Olympics attracting a huge global viewership.
Many companies retreating from their vocal
stances on Diversity, Equity, and Inclusion (DEI) and sustainability.
Celebrating the 50th anniversary of the international trade body of multiplatform TV and audio businesses – egta – together with RTL AdAlliance.
How to ensure a healthy combination of advertising and data for the benefit of all?
Profit Ability 2 is the first post-COVID analysis of advertising’s financial impact, showcasing its strength as a business investment.
The rapid rise of AI is pressing agencies to rethink their structures, processes and skillsets.
Addressable linear TV enables broadcasters to attract smaller advertisers But to make TV really accessible to all the use of AI, may be required.
Since its May launch, Groupe M6’s streaming service, M6+, has seen a 30% increase in reach and a 45% rise in total hours viewed.
Artificial intelligence (AI) has faced periods of excessive optimism, followed by times of significant disillusionment, Daniel and Rhys explore AI.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
