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2023 was marked by the continued transformation of our businesses and the begining of the commercial breakthrough of generative AI.
Two years ago, P&G – quickly followed by other advertisers – voiced its ambition to champion advertising accessibility.
Generating excitement for a sport rarely seen live is challenging. In this interview, we talk to Isabell Junglen-Walden and Lara Kurg.
Kate Waters, ITV’s Director of Client Strategy and Commercial Marketing, shares insights on the evolving TV advertising landscape.
Discussing transparency, Bertelsmann’s
AI tools, and the crucial role of human oversight in maintaining journalistic integrity.
In today’s rapidly evolving society, the
positive portrayal of female representation
and inclusivity in advertising has become
a crucial topic.
2024 was an extraordinary year for sportsfans with the Euros and the Olympics attracting a huge global viewership.
Celebrating the 50th anniversary of the international trade body of multiplatform TV and audio businesses – egta – together with RTL AdAlliance.
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection.
