AI and the future of journalism
Discussing transparency, Bertelsmann’s
AI tools, and the crucial role of human oversight in maintaining journalistic integrity.
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Discussing transparency, Bertelsmann’s
AI tools, and the crucial role of human oversight in maintaining journalistic integrity.
2024 was an extraordinary year for sportsfans with the Euros and the Olympics attracting a huge global viewership.
Many companies retreating from their vocal
stances on Diversity, Equity, and Inclusion (DEI) and sustainability.
Celebrating the 50th anniversary of the international trade body of multiplatform TV and audio businesses – egta – together with RTL AdAlliance.
Profit Ability 2 is the first post-COVID analysis of advertising’s financial impact, showcasing its strength as a business investment.
Addressable linear TV enables broadcasters to attract smaller advertisers But to make TV really accessible to all the use of AI, may be required.
Since its May launch, Groupe M6’s streaming service, M6+, has seen a 30% increase in reach and a 45% rise in total hours viewed.
The rapid rise of AI is pressing agencies to rethink their structures, processes and skillsets.
Artificial intelligence (AI) has faced periods of excessive optimism, followed by times of significant disillusionment, Daniel and Rhys explore AI.
Earlier this year, RTL Deutschland and ProSiebenSat.1 announced a new collaboration through their respective Adtech ompanies to digitise Total Video.
80+ global media, brand and technology leaders gather at RTL Beach
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.