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Addressable linear TV enables broadcasters to attract smaller advertisers But to make TV really accessible to all the use of AI, may be required.
The rapid rise of AI is pressing agencies to rethink their structures, processes and skillsets.
Artificial intelligence (AI) has faced periods of excessive optimism, followed by times of significant disillusionment, Daniel and Rhys explore AI.
Since its May launch, Groupe M6’s streaming service, M6+, has seen a 30% increase in reach and a 45% rise in total hours viewed.
Earlier this year, RTL Deutschland and ProSiebenSat.1 announced a new collaboration through their respective Adtech ompanies to digitise Total Video.
We are excited to share highlights from an exclusive interview with Valer Hancaș, President of IAA Romania, ahead of the 2024 Creativity4Better event.
The world of gaming has undergone a remarkable evolution in the last few decades. Once a niche hobby, gaming has developed into a major industry.
We have curated the ultimate selection to get you into the Halloween spirit. Sit back, relax, and let the spooky celebrations begin!
The charity's fundraiser TV show just received the 'green motion' label for its sustainable production.
Navigating the European media landscape can be challenging due to various reasons, but rest assured, we are here to guide you through it.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
Lenovo has partnered with RTL AdAlliance and M6 Unlimited to roll out a campaign on the streaming service M6+ to promote its Yoga notebooks.
Two in three Europeans consider brands that appear in long-form professional content most trustworthy, helping boost brands’ reputations.
