Smart Audience Affinity: Serious Gamer
The world of gaming has undergone a remarkable evolution in the last few decades. Once a niche hobby, gaming has developed into a major industry. A Serious Gamer stands out from casual gamers through his dedication and professionalism. A Serious Gamer often spends many hours each week honing their skills and conquering new challenges in the game.
RTL AdAlliance created Smart Audience affinity, Serious Gamer, to help advertisers target this specific audience.
The new affinity Serious Gamers is a great opportunity for our video campaigns to connect with the right audience and will for sure be of great interest for many different advertisers, such as PC or console manufactures, manufactures of gadgets like headsets, mouses, chairs etc. and of course the whole gaming industry.
Smart Audience Affinity: Serious Gamer
Serious Gamers are deeply immersed in the gaming world, dedicating significant time and effort to mastering complex game mechanics and strategies.
They stay up to date with the latest hardware, software, and gaming trends. We can expect future games and platforms to become more intuitive and adaptable, blurring the line between reality and the virtual world.
A Serious Gamer appreciates the social interaction and competition that online play offers, as well as the depth and immersion of single-player campaigns. Multiplayer games are a significant part of a Serious Gamers routine. They enjoy the challenge of competing against other players, collaborating with teammates, and climbing the ranks in competitive play. They typically invest in at least one high-performance gaming console or a gaming PC.
Have a look at the following list of application examples for this new persona:
- Game Analytics Platforms: Tools provide detailed statistics and analytics on in-game performance, helping gamers analyze their strengths and weaknesses.
- Game Modding Tools: Programs allow gamers to modify and enhance their games with custom content, expanding gameplay options and features.
- Voice Communication Apps: Voice chat features, enabling gamers to communicate effectively with their team during multiplayer sessions.
- Ergonomic Gaming Chairs: Designed for comfort and support during extended gaming periods.
- Game Streaming Software: Enable gamers to broadcast their gameplay live or record it for later viewing, often including features for overlaying webcams and adding custom graphics.
If you would like to know more about the Serious Gamer or other personas don’t hesitate to reach out to RTL AdAlliance via: hello@rtl_adalliance.com