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In today’s rapidly evolving society, the
positive portrayal of female representation
and inclusivity in advertising has become

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In today’s rapidly evolving society, the
positive portrayal of female representation
and inclusivity in advertising has become
Discussing transparency, Bertelsmann’s
AI tools, and the crucial role of human oversight in maintaining journalistic integrity.
Celebrating the 50th anniversary of the international trade body of multiplatform TV and audio businesses – egta – together with RTL AdAllianc
2024 was an extraordinary year for sportsfans with the Euros and the Olympics attracting a huge global viewership.
Many companies retreating from their vocal
stances on Diversity, Equity, and Inclusion (DEI) and sustainability.
How to ensure a healthy combination of advertising and data for the benefit of all?
Addressable linear TV enables broadcasters to attract smaller advertisers But to make TV really accessible to all the use of AI, may be required.
Profit Ability 2 is the first post-COVID analysis of advertising’s financial impact, showcasing its strength as a business investment.
The rapid rise of AI is pressing agencies to rethink their structures, processes and skillsets.
Since its May launch, Groupe M6’s streaming service, M6+, has seen a 30% increase in reach and a 45% rise in total hours viewed.
The latest TV Key Facts Report from RTL AdAlliance shows the strong synergies between technology and human creativity in the advertising envir
RTL AdAlliance has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition.