Advertising market trends
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
TV advertising is set to become even easier to buy, as Channel 4, ITV, and Sky announce a joint marketplace launching in 2026
The 32nd edition of the TV Key Facts report by RTL AdAlliance was launched during the first-ever Total Video Club. A day filled with conferences, pane
In 2025, Total V1deo unified linear, CTV, and digital into one framework.
With nearly 70 million devices
in Europe – and a seamless
advertising experience that
harnesses data, technology, and scale...
News is the foundation
of a thriving democracy and
a significant marketing vehicle.
2025 is a transformational year for RTL Group with the growth of our streaming services, the acquisition of Sky Deutschland and the implementation of
As digital covers a range of different advertising formats serving different purposes, the IAB Adex benchmark provides highly granular insights to bet
Total Video remains essential for advertisers – delivering reach, brand impact, and sales. Big brands rely on it, and newcomers are joining. In a stre
80+ global media, brand and technology leaders gather at RTL Beach
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.