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Two years ago, P&G – quickly followed by other advertisers – voiced its ambition to champion advertising accessibility.
Kate Waters, ITV’s Director of Client Strategy and Commercial Marketing, shares insights on the evolving TV advertising landscape.
Generating excitement for a sport rarely seen live is challenging. In this interview, we talk to Isabell Junglen-Walden and Lara Kurg.
In today’s rapidly evolving society, the
positive portrayal of female representation
and inclusivity in advertising has become
a crucial topic.
Discussing transparency, Bertelsmann’s
AI tools, and the crucial role of human oversight in maintaining journalistic integrity.
Celebrating the 50th anniversary of the international trade body of multiplatform TV and audio businesses – egta – together with RTL AdAlliance.
2024 was an extraordinary year for sportsfans with the Euros and the Olympics attracting a huge global viewership.
Many companies retreating from their vocal
stances on Diversity, Equity, and Inclusion (DEI) and sustainability.
Profit Ability 2 is the first post-COVID analysis of advertising’s financial impact, showcasing its strength as a business investment.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
RTL AdAlliance partners with Virgin Media O2 to help boost its international big screen offering, with more than 30 FAST channels now available.
Broadcaster content remains top choice for CTV users across 14 European markets and the US.
