We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
As the Advertising and Media industry continues to evolve, the significance of RTL AdAlliance’s insights and expertise continues to grow.
The CES 2024 was an outstanding event, with around 120,000 attendees, the space buzzed with excitement and cutting-edge technology.
The first snowflakes are starting to fall, marking the onset of the festive season!
Explore our lineup of upcoming events in 2024 to ensure you catch every exhilarating moment that will light up your screens.
RTL AdAlliance created the smart Audiences persona, Luxe Maven, to help you address your ATV, CTV and online video campaigns.
It’s time to step inside and get cozy in our living rooms. With this wonderful season !
We are expanding our partnership with The Trade Desk: the first programmatic buying ecosystem for addressable linear and connected TV in Europe.
Each year in June the Cannes Lions – the international festival of creativity – unites the major players and creatives of the advertising industry.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
The latest The New Life of the Living Room study compares European and US attitudes to video content on TV sets for the first time.
