We are all about sharing the best insights and innovations with the media and advertising industry. From news articles and press releases to our own data-driven research, you can find all our exclusive resources in one place.
In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase.
2025 is a transformational year for RTL Group with the growth of our streaming services, the acquisition of Sky Deutschland and the implementation of
As digital covers a range of different advertising formats serving different purposes, the IAB Adex benchmark provides highly granular insights to bet
News is the foundation
of a thriving democracy and
a significant marketing vehicle.
Total Video remains essential for advertisers – delivering reach, brand impact, and sales. Big brands rely on it, and newcomers are joining. In a stre
This year has marked a significant transition for the Italian TV and advertising market.
TV viewing is rising in Austria across all formats. For the first time since the pandemic, 12–29-year-olds watch more TV than online video..
Linear TV remains the go-to for live sports, current affairs, and entertainment, especially among viewers aged 45+. Younger audiences prefer streaming
TV advertising is set to become even easier to buy, as Channel 4, ITV, and Sky announce a joint marketplace launching in 2026
A refreshed look at global video habits, revealing how the living room keeps redefining Total Video in 2026.
This year’s study places quality content and trusted insights at the heart of the narrative.
The newest insights into people’s living rooms and their Total Video viewing habits.
The newest insights into people’s living rooms and their Total Video viewing habits.
An in depth analysis at video content consumption behaviours in European households today.
Let’s get digital –
Addressable TV advertising for SMEs
Discover exclusive insights into media consumption habits in European households
80+ global media, brand and technology leaders gather at RTL Beach
RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience.
