2024
August 8th, 2024
Reading time 2 min.

The Best of the Big Screen

We are RTL AdAlliance, the international sales house of the RTL Group. Our mission is to help international advertisers to reach their target audience on a large scale across Europe through high-quality and effective media content. Embracing European diversity is in our DNA, and it’s this unique diversity that makes Europe so captivating. We understand that navigating the European media landscape can be challenging due to various reasons, but rest assured, we are here to guide you through it.   

“We embrace European diversity, it is in our DNA, and after all – this is what makes Europe so amazingly unique.”

Stephane Coruble
CEO RTL AdAlliance

Embracing the Big Screen

Our goal is to connect brands from all over the world to European audiences through premium video content, offering simplicity and effectiveness. But why do we excel in this domain? The answer lies in our unique access to European living rooms, thanks to our collaboration with both local and international big-screen champions.   

We reach 150 million viewers every day on linear TV, and our connected TV metrics are equally impressive. With 77 million active smart TV sets and 40 million monthly Broadcast Video on Demand (BVOD) users, we have over 37 million reachable addressable TV households. This comprehensive offering allows you to engage consumers at every stage of their big-screen journey:   

 

When they turn on their TV.   

When they stream on our VOD platforms.   

When they watch linear channels.

Why Big Screen Advertising is Effective for Your Brand

Great content on a big screen captures attention—real attention, not just a fleeting glance before someone continues scrolling on their phone. On average, 80% of the content is actively watched around TV content, compared to 55% on Online Video (OLV) and 34% on social media. This level of engagement is incredibly valuable for your brand.  And we do so by building on our 3 core pillars.  

The 3 Core Pillars of RTL AdAlliance’s Strategy

To ensure you capture this value as an advertiser, we offer three key pillars:

1. Strong Brands

We represent leading broadcasters in each country, such as RTL in Germany, M6 in France, ITV in the UK, Atres in Spain, and RAI in Italy. We also work with key international video publishers like LG, Samsung, RakutenTV, and DAZN. Our reach extends to over 80% of Europeans every month.   

2. Trust

In an era of deep fakes and disinformation, trust is paramount. Our latest study, "The New Life of the Living Room," reveals that only 33% of Europeans trust social media, while 60% trust TV. This trust extends to the brands and ads shown on these channels. For example, our German news channels, NTV and RTL News, have dedicated teams to combat fake news, ensuring all published material is verified and trustworthy.

3. Simplicity

We understand the importance of value and ease of execution for advertisers. Our initiatives aim to make international buying straightforward and frictionless. 

These include:   

Conclusion

In summary, we recognize the immense value of advertising on the big screen for brands in Europe, while also being aware of the challenges. Therefore, we have crafted a combination of unique offers, services, and innovations to make it simple for advertisers.