2024
December 6th, 2024
Reading time 3 min.

A Yearly Highlight for small and medium-sized business advertising: The SME Summit 2024

In the third round of this event, the SME Team at RTL AdAlliance invited partner companies to join them once more at the RTL Deutschland headquarters in Cologne from the 5th to the 6th of November 2024. Old and new faces came together for keynotes and panels about SME advertising possibilities, utilising Addressable TV as well as fantastic networking opportunities.

The diverse panels centred around case studies, behind-the-scenes insights, personal experiences with ATV advertising and the ever-increasing potential of AI, with a focus on the German market. With over 100 exclusive guests, 18 engaging speakers and a star guest, the summit allowed everyone to resonate strongly with each other and form even more meaningful bonds. Find highlights, memorable moments and takeaways from the event in this article.

 

Content Highlights

Spanning two days, the summit was filled with a diversity of topics presented by Austrian, German and Swiss industry leaders. The first day contained both eye-opening panels as well as entertaining moments, the second provided further out-looks on the ATV advertising landscape and the usage of AI. In light of the fantastic sports events this year, the summit especially focused on sports content.

Among the content highlights from both days were surprise guests, insightful talks, and eye-opening facts.

Creating Catchy Content:
“Die Höhle der Löwen”

Katja Rieger (VOX) und Sabine Leopold (VOX) gave a glimpse behind the scenes of the popular show “Die Höhle der Löwen” (Dragon’s Den) together with guest star Amiaz Habtu, the show’s charismatic moderator. Their insights created a lot of laughter as well.

SME Marketing and AI

Patrick Hünemohr (Röser Medienhaus) gave a passionate talk about local SME marketing strategies in the day and age of ChatGPT, Google Geminini and Perplexity.

Looking behind the scenes and towards the future

One of the highlights of the second day was RTL Deutschland’s CEO Stephan Schmitter who shone a light on the future of RTL and television.

TV and sports:
One of the biggest money makers

Lena Cassel (DAZN /Prime Video) allowed a     behind-the-scenes view into the life and work of a sports journalist and TV moderator.

About the event

This year’s summit boasted high-profile speakers, engaged guests and in-tense networking. As a homage to this year’s sports events, several sports panels brought in an extra bit of flair and helped to keep everyone curious as well as entertained. 

The images of the event highlight the great atmosphere of the two days.

The numbers are as high as ever

Once more welcoming over 100 guests, the SME Summit 2024 shone through its diversity of participants. It featured 17 panels lead by 18 specialized speakers and 5 moderators, a guest star, 9 awards and a humorous raffle. About 50 business partners joined this year.

Participant’s satisfaction

“In comparison to other summits and events I have been to, none of them are as personal and family-like as the SME Summit. It was easy to talk to people and everyone was open and interested. I especially liked the key note by RTL Deutschland’s CEO as well as those about the usage of ChatGPT and DOOT in ATV marketing. I also was amazed by Amiaz Habtu’s presence. As a sports fan, the sports topics with a focus on behind-the-scenes were fantastic as well.”

“I really enjoyed the summit, on the one hand because of the great panels, on the other because it was wonderful to see how you collaborated as a team and live and breathe these topics. You gave everyone the impression that you put in your all to achieve sucess. All in all, I can only say: Thank you for this entertaining and also thought-provoking event. Keep it up!”

The third edition of the SME Summit united old friends with new business partners. The familiarity of the participants led to intimate discussions, insightful topics and case studies revolving around everyone’s experiences with advertising via ATV. The mixture of behind-the-scenes panels, future perspectives, the rising importance of AI, but also the more entertaining presentations, helped to create an engaging networking atmosphere. The summit thus established itself as an important event for people to meet and anayse the German ATV market together. 

The overwhelmingly positive feedback reflects this success, with 100% of the survey partakers stating they are looking forward to the next summit.