Smart Audience Affinity: Sports Fan
Media has made sports more accessible than ever, offering a wide variety of coverage across different platforms, enabling fans to follow various sports from around the world and providing them with more options to engage with sports.
RTL AdAlliance created the new Smart Audience affinity, the Sports Fan, designed specifically to help advertisers target this audience. The Sports Fan is passionate about sports and spends many hours each week watching sports events, analyzing games, tracking player statistics, and staying up-to-date on team developments.
The new affinity is a great opportunity for brands to connect with the right audience and will be especially interesting for advertisers such as sports apparel, fitness products, streaming services, sports betting platforms, energy drink brands, and automotive companies targeting active, lifestyle-oriented individuals.
Smart Audience Affinity: Sports Fan
The Sports Fan is an enthusiastic supporter of a team, player, or sport, with emotional investment in their successes and failures. They love sport and never miss a chance to watch sport events or news on any kind of device.
Well-informed on sports stats, history, and current events, they love discussing and sharing their enthusiasm with others.
Sports Fans actively follow live games and sports news, and are willing to invest in attending games, buying merchandise, and subscribing to sports media. This dedication makes the Sports Fan an ideal audience for brands seeking to connect with passionate, sports-loving consumers.
Perfect product match
Have a look at the following list of suitable industries for this new persona:
- Apparel & Sportswear: High-performance clothing and gear designed for comfort and durability, enhancing both athletic performance and style.
- Automotive: Vehicles and accessories catering to the active lifestyle of sports enthusiasts, offering comfort, style, and reliability for travel to games and events.
- (Alcoholic) Beverages & Energy Drinks: Refreshments that keep fans energized and engaged, from pre-game energy boosts to celebratory beverages.
- Fast Food & Snacks: Convenient and tasty options for fans looking to fuel up while watching games or attending events.
- Technology & communications: Devices and services allowing fans to stream games, stay connected, and access real-time sports content.
- Financial Services: Specialized banking, credit, and insurance products with perks tied to sports events.
- Media & Entertainment: Streaming platforms, sports channels, and entertainment services that deliver live games, highlights, and in-depth sports content for fans
If you would like to know more about the Sports Fan or other personas don’t hesitate to reach out to RTL AdAlliance via: hello@rtl_adalliance.com