Launch of AdManager by RTL AdAlliance
- A major step for the advertising industry, giving advertisers a simplified gateway to pre-curated premium ad packages across multiple pan-European media channels
- The AdManager by RTL AdAlliance guarantees total video campaign strategies through easy media buying by enhancing scalable reach and measurable impact for advertisers of all sizes
- By simplifying access to ATV, CTV, BVOD and streaming inventories, the ad sales platform is paving the way for self-serve innovation in broadcast TV buying
- With 77 million active smart TV sets, 40 million monthly BVOD users and access to over 5,000 web properties, the self-service platform is set to become the premier entry point to European audiences for advertisers
Luxembourg / Hamburg, 06. March 2025
The AdManager by RTL AdAlliance is the self-service platform launched and operated by the international media sales house of RTL Group. This newly created platform gives international advertisers, who previously faced barriers in accessing premium, brand-safe video inventory, direct, scalable entry to video content by some of the most demanded European broadcasters and media brands.
With the same comfort advertisers know from social ad buying and without any additional fees, AdManager by RTL AdAlliance lets agencies and brands segment ad inventory from premium broadcasters such as RTL or Warner Bros. Discovery in Germany, Viaplay in Finland as well as leading CTV players.
The platform is gradually rolling out its entire media collection of Big Screen media brands from Germany, Italy, Spain, the Nordics and France. Advertisers of all sizes can leverage a high-quality media offering seamlessly integrated across all channels – by facilitating different KPIs to target specific European audiences effectively. Brands can easily create, manage and monitor advertising campaigns on a premium digital portfolio, track their performance and make adjustments in real-time, ensuring their ads are reaching the right audience.
Within the storefront, advertisers and agencies can select between curated media packages compiled to reach clearly defined audiences within corresponding media environments. All packages can be customised to further distinguish target markets, media portfolios and audiences. Advertisers can address specific audiences and attune campaigns to premium entertainment segments for special occasions, capitalising on festivities, world-class sports events and cultural moments across several markets at once.
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Oliver Vesper, CDO and Deputy CEO RTL AdAlliance, says:
“Today, advertisers and agencies have a fundamental need for simplicity in European media buying. By introducing the AdManager by RTL AdAlliance, we take a significant step to make navigating through our total video universe in all European markets as simple as possible, providing key information, guidance for media planning and buying: Reach the audiences you want, pay only for what has been delivered, and access all relevant campaign information with just a few clicks.
We are putting our premium content from leading broadcasters in Europe, CTV and video publishers into the spotlight, making it easier for our clients to grasp the high-quality media offer across all channels and plan impactful campaigns in one location. Our ad manager aims to set new standards to truly represent broadcasters and video publishers and serve as a supportive buying tool for advertisers by combining premium video inventory with sophisticated user data and targeting technology.”
The AdManager by RTL AdAlliance synergises with smart Audiences, the signature targeting product of RTL Group’s international sales house, leveraging viewing affinities and demographic signifiers to curate affinity groups tailored to advertisers’ needs. Sales teams of all local RTL AdAlliance offices provide consultancy to brands and agencies before and during onboarding as well as after the launch; through a seamless integration with the adserver smartx from RTL Group’s adtech business smartclip, the entire buying process is automated.
The AdManager by RTL AdAlliance is designed to evolve collaboratively with advertising partners to continuously adapt to market needs and create new opportunities for smooth, efficient and data-driven media buying.
This AdManager by RTL AdAlliance is developed together with DanAds, the leading provider for customisable and scalable self-serve ad tech infrastructure to serve European- specific needs.
Contact
Communications Director
Carine Jean-Jean
carine.jeanjean@rtl.com
+33 6 30 51 58 73
PR Director
Kathrin Müller
kathrin.mueller@rtl.com
+49 40 286 686 117
About RTL AdAlliance
RTL AdAlliance – simplicity for advertisers and value for publishers.
The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond.
250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, adtech solutions, developed in Europe, and dedicated media sales expertise.
Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America.