New Life of the Living Room 2025
2025
Learn more about the 4th edition of the coveted and exclusive research by RTL AdAlliance.

The New Life of the Living Room
Welcome to the 4th edition of RTL AdAlliance’s exclusive research on video consumption.
Viewer habits are constantly evolving and the lines between digital and legacy media are becoming more and more blurred. With so much happening, it’s tempting to simplify things—to group everything under one big ‘CTV’ umbrella. But is that really the right approach?
This year we expanded our geographical scope and included Austria, Switzerland, and Poland. We now cover 14 markets in Europe. We love this country-specific granularity: let’s embrace European diversity! We also maintained the US as a key comparison point.
Watch the replay!
New Life of the Living Room 2025
Discover our Speakers

Louise Ekland
TV Host

Aurélie Brunet
Marketing Director
RTL AdAlliance

James Parnum
Head of Planning
EssenceMediacom

Matt Green
Director, Global Media Services
WFA - The World Federation of Advertisers

Kelly Williams
Managing Director
ITV

Stéphane Coruble
CEO
RTL AdAlliance
Our previous studies
Replay of the former editions
New Life of the Living Room 2024
New Life of the Living Room 2023
New Life of the Living Room 2022