Events

New Life of the Living Room 2025

01Apr.
2025
Online

Learn more about the 4th edition of the coveted and exclusive research by RTL AdAlliance.

The New Life of the Living Room

Welcome to the 4th edition of RTL AdAlliance’s exclusive research on video consumption.​

Viewer habits are constantly evolving and the lines between digital and legacy media are becoming more and more blurred. With so much happening, it’s tempting to simplify things—to group everything under one big ‘CTV’ umbrella. But is that really the right approach?​

This year we expanded our geographical scope and included Austria, Switzerland, and Poland. We now cover 14 markets in Europe. We love this country-specific granularity: let’s embrace European diversity! We also maintained the US as a key comparison point.

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New Life of the Living Room 2025

Discover our Speakers

Louise Ekland

TV Host

Aurélie Brunet

Marketing Director
RTL AdAlliance

James Parnum

Head of Planning
EssenceMediacom

Matt Green

Director, Global Media Services
WFA - The World Federation of Advertisers

Kelly Williams

Managing Director
ITV

Stéphane Coruble

CEO
RTL AdAlliance

Our previous studies

The New Life of the Living Room 2024

Access the data

New Life of The Living Room 2023

Access the data

New Life of The Living Room 2022

Access the data

Replay of the former editions

New Life of the Living Room 2024

New Life of the Living Room 2023

New Life of the Living Room 2022