About us

Who are we?

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. 

Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers and more than 4 billion online ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

What is RTL AdAlliance’s mission?

  • Simplicity for advertisers

We give advertisers simplified access to premium, brand-safe platforms that reach only the most engaged audiences around the world – audiences that are more receptive to your message because they’re enjoying top-quality content.

  • Value for publishers

We empower publishers to make better use of their premium platforms by providing smarter, simpler monetisation strategies and dedicated media sales support – bringing platforms, technology, and expertise together under one roof. 

What media brands are part of RTL AdAlliance’s portfolio?

RTL AdAlliance will include the existing portfolios of the three companies building the new brand.

What is the relationship between RTL AdAlliance and RTL Group?

RTL AdAlliance is a new unit which is part of the RTL Group. The group announced its decision in February to combine its fully owned businesses RTL AdConnect, G+J iIMS and the media division of smartclip to create an international advertising sales champion.

The creation of RTL AdAlliance follows RTL Group’s strategy to develop its international activities to create an alternative to digital giants and consolidate international ad sales under one roof. We believe in a growth opportunity for an international media sales house by bringing all three companies together and creating a unique one-stop shop that answers the rising demand.