18Jun.
2024
Video
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Advertising supporting free media! A manifesto from RTL AdAlliance & Egta

18Jun.
2024
Panel
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Getting Social Right! Using Social to Craft Long-Term Brand Growth

The panel aims to shift perceptions around social ads from being primarily conversion-focused to tools capable of driving sustained brand growth. The discussion will emphasize how social platforms, specifically TikTok, can be leveraged not just for immediate consumer engagement but for building long-term brand relationships.