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And stay up to date with the advertising industry’s most prominent events.

Cannes Lions 

19-23 June 2023



RTL Beach is back for 2023!

Are you excited to find your perfect match for the Cannes Lions the right space to discuss, learn and network? Well, look no further, because we are back on the Croisette to become your hub for the week when it comes to creativity in advertising.

Whether you’re intrigued with what is going on with the current economic situation of our industry, or you feel like giving a nod to TV, even to figure out if creativity and targeting can coexist we’ve got you covered. We have created an exciting, detailed programme of everything that’s going on at the RTL Beach, from some fascinating panels by some expert speakers to fireside chats and summer beach BBQs. And, of course, not forgetting the beach party on Tuesday night. We have something for everyone.

More info on the programme here!

The New Life of The Living Room

17 May 2023

4 PM (CET)


Ever had your boss tell you to do CTV?

We certainly have! This is why we did this research. We wanted to have the proper facts to make the right choices between linear TV, BVOD and FAST. During this live stream, we will also discuss the newest data on viewing patterns and mindsets, so you can impress your boss even further.

Stéphane Coruble – CEO of RTL AdAlliance – invites you to join his team in their living room – quite literally. The discussion and key takeaways of this year’s study will be hosted, for the first time, in the living room of our offices in Paris. 

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Tuesday 21st

Joining Forces: Tech & Alliances

Sometimes, you cannot do it alone – if so, joining forces may enable you to reach further and achieve more. On Tuesday, the RTL Beach will hold a series of panels and fireside chats on the power of alliances between companies, partners, and national champions. Tech Alliance will discuss today’s landscape and its demands for new partnerships that allow different companies to come to market with a shared solution in order to best serve the market needs.
RTL AdConnect will also have big news on joining forces with our partners – make sure you will not miss this defining moment in the industry.

Wednesday 22nd

Content & Creativity

What does it take to create a Lion-winning work? What are the creative trends in advertising now? Is creativity at a high-point after the 2-year pandemic? These and more questions around creative advertising are posed and discussed. However, the program for Wednesday on the RTL Beach not only celebrates the outstanding creativity, but it also tackles the harder questions and challenges of the industry.

We all love this one specific ad that somehow touched us through its emotions and creativity. Yet creativity in advertising has been gravely challenged lately due to the sinking attention span of viewers and an increase in their efforts to avoid advertising wherever possible. This challenge will be analyzed, and possible solutions discussed, to equip the partakers with new knowledge and inspirations.

Thursday 23rd

Responsibility & Purpose

We are proud to host a tribute event for “Act Responsible” on Thursday of our Cannes Lions week. ACT: Advertising Community Together is a Swiss-based non-profit association who inspires, promotes and unites the advertising industry around social responsibility and sustainable development. We will highlight different partners, and memorable ads that highlight a sustainable, inclusive and purposeful message.