TV Key Facts 2022
Entering a new era
Stéphane Coruble, CEO of RTL AdAlliance, is delighted to invite you to the TV Key Facts show, where the insights from RTL AdAlliance’s total video study will be revealed.
The current challenge is twofold, navigating and coping with the current crisis while thinking ahead for a sustainable future. With the new total video data and insights from international experts, we are discussing current trends that are influencing the advertising and media industry and focusing on how consumers & brands are adapting to this new era.
Discover all of our articles here: https://www.tvkeyfacts.com/
RTL Beach 2022
RTL AdAlliance at the Cannes Lions
RTL AdAlliance took over the 2022 Cannes Lions for a week of insightful speeches and panels around different topics such as The Power of Total Video, Tech Alliances, Content & Creativity and Responsibility & Purpose. The RTL Beach became an inspiring & unique creative hub thanks to all the marketing experts and valued brands who shared their precious knowledge with us.
New Life of The Living Room
The New Life of The Living Room research
The New Life of the Living Room is an exclusive study conducted by smartclip and RTL AdConnect.
Thanks to this insightful research, you will know more about video consumption habits in Europe and the influence of global challenges and lifestyle changes on people’s viewing habits.
This will also help you discover new advertising opportunities.
Download our white paper here: https://newlivingroom.tv/
Joining Forces: Tech & Alliances
Sometimes, you cannot do it alone – if so, joining forces may enable you to reach further and achieve more. On Tuesday, the RTL Beach will hold a series of panels and fireside chats on the power of alliances between companies, partners, and national champions. Tech Alliance will discuss today’s landscape and its demands for new partnerships that allow different companies to come to market with a shared solution in order to best serve the market needs.
RTL AdConnect will also have big news on joining forces with our partners – make sure you will not miss this defining moment in the industry.
Content & Creativity
What does it take to create a Lion-winning work? What are the creative trends in advertising now? Is creativity at a high-point after the 2-year pandemic? These and more questions around creative advertising are posed and discussed. However, the program for Wednesday on the RTL Beach not only celebrates the outstanding creativity, but it also tackles the harder questions and challenges of the industry.
We all love this one specific ad that somehow touched us through its emotions and creativity. Yet creativity in advertising has been gravely challenged lately due to the sinking attention span of viewers and an increase in their efforts to avoid advertising wherever possible. This challenge will be analyzed, and possible solutions discussed, to equip the partakers with new knowledge and inspirations.
Responsibility & Purpose
We are proud to host a tribute event for “Act Responsible” on Thursday of our Cannes Lions week. ACT: Advertising Community Together is a Swiss-based non-profit association who inspires, promotes and unites the advertising industry around social responsibility and sustainable development. We will highlight different partners, and memorable ads that highlight a sustainable, inclusive and purposeful message.