Event

Trailer event

Cannes Lions 2022

Date

Horaire

Event

Session name

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Date

Horaire

Event

Session name

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Tuesday 21st

Joining Forces: Tech & Alliances

Sometimes, you cannot do it alone – if so, joining forces may enable you to reach further and achieve more. On Tuesday, the RTL Beach will hold a series of panels and fireside chats on the power of alliances between companies, partners, and national champions. Tech Alliance will discuss today’s landscape and its demands for new partnerships that allow different companies to come to market with a shared solution in order to best serve the market needs.
RTL AdConnect will also have big news on joining forces with our partners – make sure you will not miss this defining moment in the industry.

Wednesday 22nd

Content & Creativity

What does it take to create a Lion-winning work? What are the creative trends in advertising now? Is creativity at a high-point after the 2-year pandemic? These and more questions around creative advertising are posed and discussed. However, the program for Wednesday on the RTL Beach not only celebrates the outstanding creativity, but it also tackles the harder questions and challenges of the industry.

We all love this one specific ad that somehow touched us through its emotions and creativity. Yet creativity in advertising has been gravely challenged lately due to the sinking attention span of viewers and an increase in their efforts to avoid advertising wherever possible. This challenge will be analyzed, and possible solutions discussed, to equip the partakers with new knowledge and inspirations.  

Thursday 23rd

Responsibility & Purpose

We are proud to host a tribute event for “Act Responsible” on Thursday of our Cannes Lions week. ACT: Advertising Community Together is a Swiss-based non-profit association who inspires, promotes and unites the advertising industry around social responsibility and sustainable development. We will highlight different partners, and memorable ads that highlight a sustainable, inclusive and purposeful message.