Engage + Upa

Engage and UPA renew their collaboration and announce the second edition of the event 'Advanced TV: The Video Convergence,' which will be held on October 9, 2024, at the Teatro Lirico in Milan.

Reaching consumers on all screens is the great challenge for advertising investors in the era of changing TV, driven by the integration of online and traditional contexts. The 2024 edition of "Advanced TV: The Video Convergence" will focus on this challenge, aiming to offer all players in the supply chain an opportunity to orient themselves, discuss, and grow in a sector undergoing profound change.

The significant increase in connected TV and other digital video channels is changing how businesses and media companies think about Advanced TV, bringing it to the center of strategies where omnichannel is the foundation of the media mix. This is why it is important to understand the trends that have brought the market to this turning point and to discover where Advanced TV is heading in the years to come, thanks to exclusive content and direct contributions from major experts in the sector.