RTL AdAlliance adds Wurl FAST Channels to its European CTV offering

• Wurl connects content providers to more than 45 streamers worldwide, with a network of over 1.7 billion monthly hours of viewing (HOV) and 37 billion monthly available impressions. 
• Advertisers can now access Wurl-powered FAST channels in major European markets as part of the extensive RTL AdAlliance CTV portfolio  

RTL AdAlliance, the international media sales house of RTL, and Wurl, a leader in data-driven solutions for CTV, have partnered to accel advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, and Switzerland.  

Wurl connects content publishers to over 170 million connected TVs monthly across more than 45 streaming services worldwide, including Roku, Samsung TV Plus, Pluto TV, and more. This allows publishers to maximise their revenues, grow their CTV viewership, and strengthen their brand value. By tapping into the international sales teams and localised services of RTL AdAlliance, channels within Wurl’s AdPool network become easily accessible for national and international advertisers looking to connect with European audiences. CTV is poised to play a significant role in reaching new audiences and driving revenue, as it continues to be the key growth sector for TV and digital ad spend in the next years. 

RTL AdAlliance packages the comprehensive CTV inventory, that reaches over 3 billion ad impressions globally every month, within a diverse portfolio of trusted media brands – ranging from linear TV to online video. The pan-European sales approach, combining the inventory of local media champions and international content highlights, is especially suited for advertisers, looking to target specific audience segments in multiple European markets. 

RTL AdAlliance, the international media sales house of RTL, and Wurl, a leader in data-driven solutions for CTV, have partnered to accel advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, and Switzerland.  

Wurl connects content publishers to over 170 million connected TVs monthly across more than 45 streaming services worldwide, including Roku, Samsung TV Plus, Pluto TV, and more. This allows publishers to maximise their revenues, grow their CTV viewership, and strengthen their brand value. By tapping into the international sales teams and localised services of RTL AdAlliance, channels within Wurl’s AdPool network become easily accessible for national and international advertisers looking to connect with European audiences. CTV is poised to play a significant role in reaching new audiences and driving revenue, as it continues to be the key growth sector for TV and digital ad spend in the next years. 

RTL AdAlliance packages the comprehensive CTV inventory, that reaches over 3 billion ad impressions globally every month, within a diverse portfolio of trusted media brands – ranging from linear TV to online video. The pan-European sales approach, combining the inventory of local media champions and international content highlights, is especially suited for advertisers, looking to target specific audience segments in multiple European markets. 

Stephen Byrne, VP Partnership Development, RTL AdAlliance:  

“By enabling established content and media brands to create and operate carefully curated FAST channels and distribute them across all major FAST offerings, Wurl has significant reach in the CTV world. The diverse themes, genres, and moods these channels cater to are predestinated for highly effective contextual targeting. This gives us at RTL AdAlliance the ability to connect an exceptionally attentive audience with advertisers, looking to engage with consumers in highly brand-safe and measurable TV-like environments. We are excited to support Wurl with our sales expertise and deep market knowledge.” 

Ben Mison, Director, Business Development, Wurl: 

“At Wurl, we pride ourselves in connecting FAST channels with audiences worldwide and empowering advertisers to engage with these attentive audiences on the world’s largest screen. With AdPool, we offer premium CTV advertising inventory through many of the most well-known publishers. Partnering with RTL AdAlliance allows us to open this inventory to bespoke advertising experiences that cater to local viewing behaviours, ultimately enabling us to create more value for our content partners and a better ad experience for FAST enthusiasts in Europe.” 

VP Brand & Communications 

Carine Jean-Jean 
carine.jeanjean@rtl.com 
+33 6 30 51 58 73 

PR Director  

Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117 

RTL AdAlliance - simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

To learn more follow us on LinkedIn and Instagram. 

Wurl is a leader in the Connected TV industry in helping content publishers and streamers reach millions of viewers worldwide. The company's market-leading technologies enable publishers, streamers, and advertisers to maximize revenues, grow CTV viewership, and strengthen brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com, and follow us on LinkedIn, X, Instagram, and Facebook.