In its H1 2025 report, WPP Media revised its initial ad revenue forecast from a 7.7 per cent to a 6.0 per cent global increase. What remains constant is the worldwide appeal of sports and premium video, alongside the continued push for personalisation and individualised content.
Ad spends are concentrated in three regions, Latin America will record the highest growth in 2025
All markets implied share and evolution 2024 vs 2025
More than half of ad spend is held by five media owners
Advertising revenue in $ billion 2024
Content-driven advertising revenue is the largest category
Advertising revenue, 2025 estimates and growth vs 2024
WPP believes the industry would benefit from transitioning away from standard channel distinctions such as digital and TV, opting instead to define advertising by its utility to advertisers, based on four categories
Focus on ad revenues and growth forecast
2024 ad revenues in $ billion, evolution 2025 vs 2024
WPP
WPP is a global creative transformation company, offering advertising, media, PR, data, and technology services to help brands grow and connect with audiences worldwide.
