English
May 21st, 2025
Reading time 3 min.

RTL AdAlliance expands its UK portfolio with new Virgin Media O2 partnership

  • RTL AdAlliance partners with Virgin Media O2 – one of UK’s largest telecommunications providers – to help boost its international big screen offering, with more than 30 FAST channels now available.
     
  • Through RTL AdAlliance’s global network of local sales offices and automated total video sales infrastructure, Virgin Media O2 will simplify access to its premium FAST inventory for international advertisers looking to plan and execute Connected TV campaigns from outside the UK. 

Luxembourg/ Hamburg/London, 21 May 2025

RTL AdAlliance is working with Virgin Media O2, one of the UK's leading telecommunications providers, to boost its ad sales strategy, making it easier for international advertisers to benefit from accessing the Pay TV provider's growing collection of FAST channels. The international sales house of RTL Group will add the 32 FAST channels that are part of Virgin Media O2’s Connected TV offering to its pan-European Total Video portfolio, expanding its UK inventory. 

Virgin Media O2’s FAST collection reaches over 3.5 million UK households. The channels are available directly and at no extra cost via the set-top-box which comes with Virgin Media O2’s Virgin TV 360, V6 and Stream packages. The content ranges from binge-worthy TV favourites, comedies and true crime to live sports, and includes channels such as DAZN Women’s Football, Inside Crime and Red Bull TV. The direct integration into the Connected TV environment of set-top-boxes offers a seamless experience for viewers to discover new content and increase engagement.  

International advertisers, set to reach engaged UK audiences, can now tap into highly viewable ad breaks within a linear programme with well-known IPs through RTL AdAlliance’s sales teams and via AdManager by RTL AdAlliance. The partnership expands RTL AdAlliance’s Total Video inventory and bolsters its media footprint within the UK. The FAST channels will be part of a diverse portfolio of trusted media brands and content from across Europe – ranging from linear TV to online video. 

Quotes

Stephen Byrne, VP Global Supply, RTL AdAlliance, said:  

“UK has become one of our strongest markets and we are excited to add one of the biggest global media brands to our UK proposition. The FAST market is rapidly gaining traction, driven by increasing consumer demand for affordable viewing and the UK is in the pole position in Europe. Easily accessible digital linear offerings draw in highly engrossed audiences and particularly resonate with younger viewers. Accessing the FAST channels of Virgin Media O2 is especially straightforward as they are directly integrated into the CTV experience. That makes them the perfect setting for building brands and engaging with audiences when they are most attentive.”  

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, added: 

“Our line-up of FAST channels offers something for everyone. This is reflected by our incredibly diverse audience and provides brands with exciting advertising opportunities and guaranteed visibility. The same data that enhances our user experiences also empowers us to make data-driven decisions that help us thrive in the rapidly evolving content distribution landscape. We are excited to make the access to this premium ad space even simpler for advertisers from outside the UK by partnering with RTL AdAlliance.” 

About RTL AdAlliance

RTL AdAlliance – simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

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Contact

VP Communications & Brand 
Carine Jean-Jean 
carine.jeanjean@rtl.com 
+33 6 30 51 58 73 

PR Director  
Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117