Total Video Club & TV Key Facts – Trusted media. Key facts.

The event was kicked off by RTL AdAlliance CEO and Deputy CEO Stéphane Coruble and Dr Oliver Vesper, who illustrated the context of the event, and where we are finding ourselves in the media and advertising landscape. The aim of this day was to connect and strengthen alliances, a core value of RTL AdAlliance and one of the strategic pillars presented, to capture more of the ad market against the US giants. As European legacy brands, it is important to showcase our high-quality programmes and networks in this complex market.  

 The morning included two round table discussions filled with the leaders of European broadcasting on ‘Market Challenges’ and ‘Innovation & Strategy, as well as a keynote on DPG’s AdManager+ by Quinten Galle.  

In the first panel, Mike Barret (ITV), Maria Luisa Scialoia (RAI), Maxime André (M6), and Nicola Zeus and Heiko Schwamb (Ad Alliance DE) discussed the economic situation of our industry, how they are combatting the competition as well as the subject of media currency. In the second roundtable discussion, Wissam Sahraoui (FTV), Pieter Van Den Bergh (RTL AdAlliance), Dionne Brunings (Ad Alliance NL), and Quinten Galle (DPG) highlighted the importance of cross-media measurement, the influence and opportunity AI can have on our industry, and the new products that are on the horizon for their brands.  

Now it was time for our broadcast partners to present their new programme highlights and top insights from their markets and brands. Nicola Zeus (Ad Alliance DE), Dionne Brunings (Ad Alliance NL), Sara Cameirana (RAI), Mike Barret (ITV), Danielle Lau (M6), Hanne Pierson (DPG), René Wodrich (Goldbach), Christopher Haberlehner (ORF), and Wissam Sahraoui (France TV) pitched for ten minutes their newest showreels and insights from their markets and brands. What an inspirational and energising afternoon.  

This was followed by Arnaud Debia from Ipsos, whose keynote on ‘Creative Trends’ was as interactive as it was informative and left the public ready for the live recording of the TV Key Facts show.  

In a media industry awash with data, noise, and shiny metrics, what and especially whom can you truly trust? For advertisers, trust is not just a buzzword: it’s the ultimate KPI behind every successful brand. To figure out what makes for real trust, the presentation deep dived into the “trust recipe”: fame, familiarity, and context build stronger brands.Presented by the first two speakers of the event: Richma Piaraly – from EPI and Marine Gissy from AXA. Our very own Senior Marketing Director Aurelie Brunet de Courssou then walked us through the data presented in this year’s report. We discovered why linear TV still drives collective trust, how legacy programmes boost memory and brand love, and why premium content beats algorithms every time. She also challenged the perceived value of data, demonstrating that trust doesn’t mean blind faith—it means clear standards, control, and shared values. 

For the third part, Kevin Carbonell from M6 Unlimited joined host of the show Louise Ekland on stage to present a truly inspiring collaboration between Top Chef and Accor that showcased the power of quality content for advertisers.  

We ended with a conclusion by our CEO and Deputy CEO Stéphane Coruble and Dr Oliver Vesper, who brought the day to a close by reflecting on what had been discussed, and once again made an appeal for European alliances.  

On top of the insightful content, we made sure there was ample time and opportunity to network, to foster collaborations and alliances for our partners, clients and media experts invited. And of course, a little moment to celebrate the successful event.