In a fast-evolving entertainment landscape, opportunities for collaboration between content producers, advertisers, and platforms are reshaping how value is created and delivered. This session explores the transformative intersection of content production, innovative investment models, and the shift to CTV - the ultimate hub for content and ad Dollars.
RTL AdAlliance sets the stage about the future of TV thanks to its 2 flagship research pieces: “Total Video Key Facts” & “The New Life of The Living Room”. Discover the latest figures about Total Video consumption habits, fresh content trends and challenge your common beliefs through a myth-busting session!
Followed by an engaging panel featuring Omnicom Media Group, with its innovative media investment model bridging broadcasters, streamers, and advertisers; and Samsung Ads, a pioneer in the CTV space, connecting publishers, streaming platforms, and brands in an ecosystem that’s redefining viewing habits.
