RTL AdAlliance
Simplicity for advertisers.
Value for publishers.

RTL AdAlliance connects brands from all over the world to European audiences through premium video content with simplicity and effectiveness.

We are the advertising sales house that provides a simplified gateway for international and local brands to connect with their audiences through high-quality content publishers.
We also offer all the advertising technology and services needed to make the very best transition to digital and addressable TV. Our market-leading Adtech solutions ensure you will make the most of every platform at each stage of the customer journey.

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Discover the latest facts & figures on the international Total Video industry!

Our brands

Europe’s leading media outlets under one roof

Achieve unrivalled reach through our premium portfolio of international media brands.

Discover our brands
Our solutions

Explore our advertising solutions

Access a wide selection of innovative advertising solutions to make each ad impression much more valuable.

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Latest Insights

Our passion for the industry inspires everything we do. And we're committed to sharing our expertise in the media and advertising industry with news articles, research and more.

A new era of creativity and innovation

2023 was marked by the continued transformation of our businesses and the begining of the commercial breakthrough of generative AI.

TV Key Facts 2024
Nov 7th, 2024

The business of creativity

Creativity makes brands impossible to ignore. But what actually works?

TV Key Facts 2024
Nov 7th, 2024

Selling TV advertising in 2024 and beyond

Kate Waters, ITV’s Director of Client Strategy and Commercial Marketing, shares insights on the evolving TV advertising landscape.

TV Key Facts 2024
Nov 7th, 2024