Content shines on French television + ROITV5

Innovative content continues to perform strongly on linear TV and streaming – the 2024/2025 season has been outstanding for French television. M6 delivered its strongest results in three years, both in overall viewership and on commercial targets. So far, 2025 has confirmed this momentum, with the Group achieving its highest audience levels. We invested in fresh formats, including Tout Beau Tout N9uf on W9, bringing new energy across platforms.

The Champions League final attracted 10.3 million TV viewers – highlighting the immense reach we can achieve. In addition, more than one million viewers streamed the match, and 450,000 new accounts were created in a single night. It served as the perfect rehearsal for the 2026 FIFA World Cup.

This new generation of broadcaster streaming platforms is a real game changer, attracting younger and highly engaged audiences. Just one year after its launch, viewing hours on M6+ are up 30 per cent – despite being the newest free streaming service in the market. Its audience is, on average, nine years younger than that of its main competitors. 

The market is preparing for Médiamétrie’s upcoming Cross Média Vidéo. Once launched, this unified measurement will bring together TV and streaming data, giving advertisers clearer, and more actionable insights. At M6, we are preparing for this change with a new sales organisation, and new adformats such as shoppable video, true convergence between linear and digital is no longer a concept – it is a reality.

The latest ROITV study confirms that TV remains unmatched. For every €1 invested, TV generates €5.9 in sales. It delivers 45 per cent of total sales while taking only 37 per cent of budgets. It is more resilient to saturation than other video platforms, and it lifts digital effectiveness by +14 per cent. In times of inflation, TV protects brands by reinforcing value, and price perception. For us, the message is clear: linear and streaming TV are the backbone of business growth.

2026 will be huge. The FIFA World Cup – 48 teams, three countries, 54 matches – will be broadcast free-to-air across all our channels: M6, W9, Gulli, RTL, and, of course, M6+. Our entire ecosystem will switch to “World Cup mode” with XXL editorial coverage. But it is not just about football. We will accelerate the monetisation of M6+ with innovative CTV formats. We will launch self-service buying tools, making premium video accessible to all advertisers. And we will roll out a new CSR roadmap built around six pillars, from responsible ad design, to brand engagement, and sustainable storytelling.

All channels generate profitable returns, but to varying extents.

Average efficiency gain of 14% for other media, when TV is planned.

Total ROI = Short-term ROI (< 4 months) x Long-term multiplier

1ROI total = ROI short term (< 4 months) + ROI long term (up to 2 years). Source: Ekimetric/ADMTV report “#ROITV5”. Methodology: >220 econometric models between 2021-2023 covering 10 sectors: Finance, Healthcare, Media & Entertainment, Retailers, Automobile, PGC, Technology, Travel, Hospitality, Cosmetics & Beauty. Analysis conducted by Ekimetrics, European leader in data science.