Media Figaro and RTL AdAlliance forge alliance to drive international digital video sales

• The French sales house of Groupe Figaro expands its global video reach as part of the RTL AdAlliance media collection
   
• RTL Group’s international sales house offers international advertisers 360-degree video access to premium French media brands and audiences

Media Figaro and RTL AdAlliance have expanded their partnership to simplify access for advertisers globally to premium Total Video inventories in France. The digital in-stream video inventory of Media Figaro brands is now available through RTL AdAlliance’s extensive media collection in over 17 markets: USA, United Kingdom, Ireland, Germany, Austria, Switzerland, Luxembourg, Netherlands, Czech Republic, Hungary, Croatia, Slovenia, Denmark, Norway, Finland, Sweden and Japan. 

Media Figaro represents some of France’s most prestigious media brands reaching all demographics and over 1 billion monthly video views within highly trusted media environments. The video strategy is at the heart of the group’s digital promise on Le Figaro, Madame Figaro, Le Figaro TV Magazine, Le Journal des Femmes, Gala and many more. 

The addition of Media Figaro’s in-stream inventory into the RTL AdAlliance media collection strengthens its wide range of trusted French Total Video brands, spanning some of France’s leading broadcast and streaming assets from linear TV and broadcast video on demand (BVoD) to Connected TV (CTV).

Aurore Domont, President of Media Figaro, says:

“This partnership is part of our strategy to develop strong bonds with major international players and strengthen our availability to advertisers globally. We simplify access to our inventories and complement RTL AdAlliance’s Total Video offering by providing advertisers with high-quality editorial environments and powerful, engaged audiences.”
 

Stephen Byrne, VP Global Supply, RTL AdAlliance, says: 

“European news and magazine brands such as Le Figaro, Madame Figaro and Journal des Femmes command a level of credibility and audience trust that few purely digital players can match. Their video inventory represents a powerful complement to our core portfolio of European TV and streaming inventory. At RTL AdAlliance, we are committed to enabling advertisers worldwide to connect with highly engaged European audiences in trusted, premium media environments. This flagship partnership further strengthens our Total Video footprint in France.”

VP Brand and Communications
Carine Jean-Jean
carine.jeanjean@rtl.com
+33 6 30 51 58 73

PR Director
Kathrin Müller
kathrin.mueller@rtl.com
+49 50 286 686 117

RTL AdAlliance – simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties - with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service - enabling unrivalled reach in Europe and beyond.

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise.

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America.

To learn more follow us on LinkedIn and Instagram.

As the advertising sales house of the Groupe Figaro, Media Figaro markets the full portfolio of the Group’s brands, including Le Figaro, Le Figaro Magazine, Madame Figaro, TV Magazine, Gala, Le Particulier, L’Internaute, Le Journal des Femmes, JDN, CCM, La Chaîne Météo, and PhonAndroid, among others.

In a media landscape shaped by message saturation and audience fragmentation, Media Figaro places reputation at the heart of its strategy.

Through its promise, “Nothing is more valuable than a reputation," Media Figaro leverages the strength and editorial excellence of its brands to help advertisers build credible, long-lasting, and impactful communications.

Each month, these brands reach more than 35 million people in France - nearly two out of three French citizens - across all platforms (Source: ACPM OneNext Global 2025 S1).