RTL AdAlliance appoints Toby Hack as VP Business Development Global Advertisers & Agencies

• With +15 years of global leadership experience at PHD, Toby Hack will play a key role in the company’s growth

RTL AdAlliance today announced that Toby Hack will join RTL Group’s international sales house to take on the role as VP Business Development Global Advertisers & Agencies, effective 15 September 2025. 

Toby Hack has joined RTL AdAlliance following more than a decade at Omnicom’s PHD Worldwide. In this newly created role, Toby Hack will focus on promoting strategic growth, working with global clients, central agency partners and hubs. He will also contribute to international business development activities and provide support for sales across all business units at RTL AdAlliance.

During the last 15 years with the PHD network, he held a series of senior leadership positions, including Chief Executive of Global Business and, most recently, Chief Executive for EMEA. During this time, he was instrumental in securing and stewarding some of the agency’s largest global clients, among them Volkswagen Group and HSBC, and played a central role in driving growth across more than 40 markets. 

Stéphane Coruble, CEO RTL AdAlliance, says: 

“Since our journey at RTL AdAlliance started, we have formed a highly commited management team that has established our sales house as the voice for trusted European media in the international advertising space. With Toby Hack we are now expanding this well-rounded team with a well regarded media leader who has shown to build high-performing teams. His addition will further expand our international operations and develop enduring client partnerships. Toby’s strategic knowledge and connection to the advertiser and agency business combined with our deep understanding of the media landscape and strong focus on growth, will be essential as we continue to advance marketing transformations for our clients.”

Toby Hack, VP Business Development Global Advertisers & Agencies, adds:

“RTL AdAlliance is deeply rooted in European media and is driven by a clear strategy to transform ad buying for quality content from across the continent. Their commitment to simplify access to European audiences for advertisers globally makes media made in Europe highly competitive in a fast-paced global media market. I am excited to join the RTL AdAlliance team and contribute to this mission.”

VP Communications & Branding
RTL AdAlliance
Carine Jean-Jean
carine.jeanjean@rtl.com
+33 6 30 51 58 73

PR Director 
RTL AdAlliance
Kathrin Müller
kathrin.mueller@rtl.com
+49 40 286 686 117

RTL AdAlliance – simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond.

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, adtech solutions, developed in Europe, and dedicated media sales expertise.

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America.

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