RTL AdAlliance enters strategic partnership with AudienceProject in the Nordics

• Advertisers aiming to reach specific audiences in the Nordics benefit from bleeding-edge technology which extends to campaigns run via CTV 

• The partnership boosts targeting accuracy with trusted data in brand-safe environments to gain deeper insights into campaign reach and optimise media investments effectively 

RTL AdAlliance, RTL Group’s international media sales house, has entered a strategic partnership with AudienceProject, a leading provider of audience measurement and targeting solutions.  

This partnership significantly enhances RTL AdAlliance’s targeting and mesurement capabilities, paving the way for the launch of Audience Guarantee – a new product that enables advertisers in the Nordics to reach their target audiences more effectively. 

With Audience Guarantee, advertisers in the Nordics will benefit from precise audience targeting and robust campaign measurement, enabling real-time optimisation for greater accuracy and extended reach in target audiences. 

Halvard Kristiansen, Managing Director at RTL AdAlliance Nordics, says:  

“Following an extensive evaluation of potential partners, RTL AdAlliance selected AudienceProject for its innovative and flexible approach to addressing advertiser needs.   By leveraging AudienceProject’s technology, we are able to effectively measure and optimise all our campaigns towards specific target audiences – even on CTV, which has previously been impossible. This means we can now complement traditional TV campaigns with targeted reach in younger audiences, helping advertisers achieve balanced distribution in trusted, brand-safe environments – without relying solely on global platforms.” 

Niels Skovmand, Commercial Director, Nordics at AudienceProject, says: 

“We are proud to be chosen by RTL AdAlliance as a strategic partner for audience targeting and measurement in the Nordics. By leveraging our advanced technology, RTL AdAlliance empowers advertisers to validate and maximise the value of their media investments – perfectly aligning with our mission to help advertisers reach their audiences more  
effectively.” 

The partnership between RTL AdAlliance and AudienceProject is set to expand into additional European markets in 2025 and 2026. 

RTL AdAlliance – simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

To learn more follow us on LinkedIn and Instagram. 

RTL AdAlliance – simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

To learn more follow us on LinkedIn and Instagram. 

AudienceProject is a leading SaaS company empowering advertisers to make confident marketing decisions and reach their audience more effectively based on independent, comprehensive cross-media measurement. 

For more information, visit www.audienceproject.com 

VP Communications & Branding 
Carine Jean-Jean 
carine.jeanjean@rtl.com 
+33 6 30 51 58 73 

PR Director  
Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117