RTL AdAlliance expands Addressable TV portfolio with Eurosport 1

• Warner Bros. Discovery to launch Addressable TV on Eurosport 1 in Germany to accelerate viewer engagement.  

• RTL AdAlliance upgrades European premium live sports line-up for international brands. 

RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. Since beginning of May, Eurosport 1 – the flagship sports channel owned by Warner Bros. Discovery – is being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local market. 

With the Addressable TV format (SwitchIn XXL), attractive for advertisers due to its exceptional visibility, extensive reach and excellent targeting options, Eurosport will ensure a customised viewing experience for different audiences. Major sporting events such as Roland Garros (since 25 May) are expected to draw large audiences and enable strong performance for advertisers worldwide. 

This collaboration reinforces RTL AdAlliance’s position as a leading sales house in the Addressable TV space and marks its ongoing and strong partnership with Warner Bros. Discovery, a partnership that dates back to 2018. In addition to Eurosport, RTL AdAlliance also markets well-known Warner Bros. Discovery TV channels such as DMAX, HGTV, TELE 5, and TLC in Germany for international sales. The company’s offering further includes online video inventory and digital inventory from discovery+, empowering advertisers through a diverse array of high-impact opportunities to effectively engage their target audiences. 

Stephen Byrne, VP Global Supply, RTL AdAlliance, said:  

“We’re pleased to further strengthen our partnership with Warner Bros. Discovery and Eurosport Germany. Addressable TV enables advertisers to apply data-driven strategies to reach specific audiences based on demographics, interests and viewing behaviours. Live sports present a particularly powerful environment: Fans are highly engaged and actively tuned in, making it the perfect moment for impactful, unmissable advertising that captures the audience’s interest.” 

Matthias Heinze, SVP Commercial, Warner Bros. Discovery Germany, commented: 

“With Roland Garros we have a guaranteed audience magnet in our line-up. Advertising during these events can significantly increase brand visibility. The Addressable TV format (Switch In XXL), as highly attention-grabbing format, delivers relevant advertising messages with precision to the right audiences, enabling us to serve our clients perfectly. From now on advertisers are able to experiment with fresh and creative formats that resonate with viewers.” 

RTL AdAlliance – simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, adtech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

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Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others.  

For more information, please visit www.wbd.com.  

VP Communications & Brand 
Carine Jean-Jean 
carine.jeanjean@rtl.com 
+33 6 30 51 58 73 

PR Director  
Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117