RTL AdAlliance partners with mediaforgrowth to accelerate the growth of consumer start-ups

• mediaforgrowth offers a new fundraising programme for founders looking for capital solutions to finance consumer businesses’ marketing costs in the UK and Europe. 
• RTL AdAlliance aims to create effective video and TV advertising campaigns by providing specialised knowledge and media capital backing 

RTL AdAlliance, RTL Group’s international media sales house, has announced its commitment to support mediaforgrowth, a UK-based media capital firm designed for growth-stage start-ups aiming to expand through mass-media channels and strategic media partnerships. mediaforgrowth supports founders to raise their first round of media capital via its flagship MFG Fundraising Programme. The programme offers a mix of online sessions and in-person gatherings covering media strategies. 

Aimed at revenue-generating start-ups in the UK and Europe, the specialised four-week programme assists up to ten brands with the opportunity to enhance their initial media funding, extend their operational capabilities, and amplify reach using key media partners. Participating founders will gain access to RTL AdAlliance’s local and international experts, , valuable market insights, and guided workshops to develop and execute an effective media strategy.  

This fundraising programme is designed to help start-ups overcome the challenges associated with raising capital traditionally. Recent figures by mediaforgrowth indicate that start-ups are allocating up to 40 per cent of their revenue towards marketing efforts, highlighting the critical role of strategic funding in their growth trajectory. Investing in advertising, particularly through mass-media channels like TV, requires specialised knowledge and enough capital to support a sustained TV campaign. Together with RTL AdAlliance, mediaforgrowth aims to lower the barrier of entry for growth-stage companies and help market their products and services across media assets and media platforms. 

Stéphane Coruble, CEO at RTL AdAlliance:  

“I am excited for RTL AdAlliance to collaborate with mediaforgrowth, with their deep understanding of the specific challenges that founders encounter today. Their established approach to financing start-ups' marketing expenses, combined with our strong capabilities in media buying and marketing communications, can set the stage for the next generation of consumer brands. It is a seamless match for a media sales house such as RTL AdAlliance, particularly considering our commitment to exploring the strategic importance of future-oriented partnerships and alliances.” 

Diana Florescu, CEO at mediaforgrowth: 

“The partnership with RTL AdAlliance is a testament to the vision we share in building a global media capital powerhouse to fund start-ups through the right media channels, and at every stage of their journey. RTL AdAlliance adds much-needed marketing communications services and deep media planning knowledge, providing founders with both regional as well as international media expertise to build scale.” 

Join us for the 2024 programme starting on 14 May. Interested companies can apply here: https://www.mediaforgrowth.co/fundraising-programme 

VP Brand & Communications 

Carine Jean-Jean 
carine.jeanjean@rtl.com 
+33 6 30 51 58 73 

PR Director  

Kathrin Müller 
kathrin.mueller@rtl.com 
+49 40 286 686 117 

RTL AdAlliance - simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and ad-tech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond. 

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, ad-tech solutions, developed in Europe, and dedicated media sales expertise. 

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America. 

To learn more follow us on LinkedIn and Instagram. 

mediaforgrowth is the official media capital data platform and advisory firm specialised in media for equity fundraising. Operated by mediaforgrowth, the MFG Fundraising Programme is an innovative opportunity for consumer businesses looking to build scale through mass-media advertising including TV, alongside a strategic media partner. Alumni brands from 2023 have secured up to £17 million in media capital commitments from UK and European broadcasters.  

For more information, visit www.mediaforgrowth.co.