TV Key Facts 2025
November 7th, 2025
Reading time 1 min.

Video drives digital spend

As digital covers a range of different advertising formats serving different purposes, the IAB Adex benchmark provides highly granular insights to better capture the dynamics of the various digital channels for each European market.

Display is growing while search declines for digital ad spend in Europe

Digital ad spend is concentrated in top markets

Streaming platforms are the main drivers of digital growth

About IAB Europe

IAB Europe is one of the leading European associations for digital marketing and advertising, shaping standards, policy, and collaboration across more than 30 markets.