BRIGITTE
BRIGITTE digital
BRIGITTE digital
BRIGITTE
Germany's most widely-read quality women’s magazine
BRIGITTE is Germany’s strongest women’s media brand. It shapes the image of women in society – with depth, lightness and a clear point of view. BRIGITTE stands for empowerment and offers content that concerns, moves and inspires women of all generations.
A unifying element is the mindset of the BRIGITTE audience: open-minded women who actively seek change. They trust BRIGITTE’s journalistic quality and value the brand’s clear stance.
More than 1 million women read the magazine – the highest reach among its competitors. The community has a particularly strong connection to BRIGITTE, which, with the largest editorial team among German women’s magazines, focuses more than ever on authentic content. It is not a trend-driven medium, but a reliable companion that captures the spirit of the times.
BRIGITTE is the place where meaningful content resonates – making it the ideal platform for brands seeking long-term success.
A key highlight each year is the BRIGITTE Award, which will once again be presented in September.will be presented to strong women in various categories in autumn.
Target Group
BRIGITTE reaches women with a wide variety of lifestyles. What they all have in common is that they are sophisticated, educated, employed and have a high income; they are ready for change and like to try out new things. Furthermore, they want relevance with opinionated topical issues.
Digital
BRIGITTE digital stands for female empowerment and a community of strong women who inspire one another. The editors accompany their users in all life situations, create closeness and encourage them to realize their dreams.
BRIGITTE digital is wherever its users are: Online, mobile, on Instagram, Facebook and Pinterest. It offers the right topics for every situation on all channels: Current fashion trends, practical beauty tips, delicious recipes, sustainability. Health topics are just as much a part of the world of BRIGITTE digital as serious topics that classify and make you smarter. The BRIGITTE MOM cosmos, the BRIGITTE Academy, the BRIGITTE podcast formats, and the strong community around the Bfriends and BYM forums round off the offering.
Target Group
BRIGITTE digital users are real everyday managers. They organize their lives in a way that is both confident and relaxed as well as successful and self-determined. They are well-educated, seek private and professional recognition, and enjoy sharing their knowledge and experience with others. They are strong communicators and social media savvy. They are open to new things and are interested in fashion, beauty, food and travel as well as socially relevant topics and finance.