Print

STERN stands for independent, credible journalism that identifies, contextualises and explains relevant issues. With exclusive investigations, powerful features and moving stories, STERN stays close to the people and the issues that shape our society.

Whether it’s politics, business, health, knowledge or social change: STERN provides guidance in an increasingly complex world – well-researched, accessible and with a clear stance. Across print, digital, social media, TV and events, STERN creates a powerful journalistic platform with wide reach and high relevance.

For brands, STERN offers a high-quality, trustworthy environment with a high level of brand safety – and a wide range of opportunities to effectively reach relevant target audiences.

Philosophy

STERN observes, asks questions and makes sense of things. The editorial team conducts independent research, verifies facts and makes complex interrelationships understandable. Investigative reporting exposes abuses, feature articles open up new perspectives, and personal stories bring major social issues to life.

Throughout, STERN remains close to its readers: empathetic, curious and solution-oriented. Journalism that not only informs but also provides guidance, sparks debate and moves people.

Visual Appeal

STERN also tells stories visually. Large photographs, striking headlines, illustrations, infographics and modern storytelling bring complex topics to life.

This distinctive visual language has always been part of the brand’s DNA and is now being consistently developed across all channels – from the iconic magazine spread to digital and social storytelling.

Target Group

STERN readers are educated, diversely interested and culturally active. Also, they are consumption-oriented, but attach great importance to sustainability. The clear predominant part of the readership belongs to upper status groups.