European Video Marketplace by RTL AdAlliance

Encompassing Total Video audiences across 14 European markets. EVM covers the full scope of online video formats including streaming content from broadcasters and international platforms, CTV, short form video and gaming. 

EVM allows advertisers to buy simply across all formats and territories by providing harmonized target groups (Smart Audiences) and video environments (Media Collections). Buying inventory into the EVM can either be done in a managed service, programmatically trough all major DSPs or even thanks to RTL AdAlliance' s proprietary self service platform - The AdManager

A unified, future-proof targeting solution designed for simplicity and performance. Combining three complementary pillars - Smart Affinities, Smart Demographics, and Smart Accounts - it enables advertisers to reach audiences with greater precision and relevance. Powered by a rich ecosystem of broadcast, contextual, geographic, and addressable data, the solution delivers scalable targeting across Europe, seamlessly connecting campaigns across devices and media environments.

Media Collections provide simplified access to premium video audiences across Europe through one unified buying solution. With a single deal, unified pricing, and consolidated reporting, advertisers can streamline campaign management while reducing complexity. Combining trusted, high-quality video inventory at scale, the offer maximises reach, attention, and brand safety across devices and markets, supported by three clear solutions: CTV Video, All Screen Video, and KPI Collection.

Access European Video Marketplace inventory through the buying model that best suits your needs. Choose a fully managed service, with RTL AdAlliance handling delivery and execution end-to-end, or leverage programmatic activation via major DSPs through PMP and PG deals for greater flexibility and budget optimisation. For complete autonomy, AdManager by RTL AdAlliance offers a fee-free self-service platform with direct access to premium European video inventory and streamlined campaign management.